Kvikk Lunsj – The Ultimate Norwegian Hiking Snack

No more hiking without Quick Lunch

Quick Lunch was almost born as outdoor chocolate. The reason why Quick Lunch was outdoor chocolate, is said to be that Johan Throne Holst, Freia founder, along with a business associate a few decades earlier got lost in the woods. His companion complained that Throne Holst had not brought chocolate on the trip and this was something Throne Holst apparently never forgot.

“Health and strength”

The shape of the new chocolate was tailor-made for the ultra-modern sports garment in the 30s, namely the anorak. Besides, chocolate is easy to carry and easy to eat, and took the contemporary nutrition issues seriously. It was actually said that this chocolate had the same nutritional value as one egg and two slices of bread with butter.

The chocolate that wishes you a  nice trip

Quick Lunch is the Norwegian outdoor chocolate. It has always encouraged consumers to embark on a trip and provided good advice. In the 60’s there were mountain codes printed on the packaging, and to this day the back of the Quick Lunch has been used to convey travel tips, information about attractions and where to find The Norwegian Trekking Association’s cabins all over the country.

Did you know?

When Quick Lunch was launched in 1937,  chocolate was well established as nutrition during strenuous physical exertion. Chocolate was in fact an essential provisions as polar hero Amundsen reached the South Pole in 1911.

The very first batch of Quick Lunch was made with dark chocolate. It was anything but a success. Fortunately, there were some who insisted on trying again, now with milk chocolate and the rest is chocolate history.

During and after the war, between 1941 and 1949, the production of Quick Lunch stopped partly because of the lack of sugar and the quality of the flour.

When Norway hosted the Winter Olympics in 1952, incredible 10 million Quick Lunch chocolates  was sold!

Ten pack that you can use as a lunch box when you’ve emptied it

Few if any Norwegians are without an out-door memory connected to Kvikk Lunsj. It is indeed the ultimate Norwegian hiking snack, I never head for the woodlands around Oslo without a few in my knapsack and neither did my dad when we went hiking when I was a kid. Kvikk Lunsj is one of the few things that follow most of us Norwegians from the cradle to the grave – Ted

The idea for this post was found on ThorNews

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