1935 – Orangina‘s origin
At the Marseilles Trade Fair, a Spanish pharmacist, Dr. Trigo, presents his new invention, Naranjina, a sparkling and natural drink made of orange juice and pulp. Seduced by the recipe, Leon Beton buys the concept and launches it on the Algerian market.
1936 – Orangina starts off
The trademark Orangina is registered
1951 – Orangina’s launch in France
Jean Claude Beton, who took over the company from his father in 1947, creates "La Compagnie Française des produits Orangina" at Boufarik, in Algeria. He starts producing Orangina for France, where the product reawakens the joys of summer and the youthful spirit that blossomed after World War II.
1953 – Orangina’s First Poster
The first Orangina advertisement is created by Bernard Villemot – a poster showing a sunshade made from an orange peel against a blue background. This lays the foundation for future communication; a legendary brand is born.
1962 – The settlement in Marseille
Algeria enters the era of independence and La Compagnie Française des produits Orangina moves to Marseilles.
1972 – The born of the shaking motion
Orangina builds up its brand identity with a new and original communication campaign based on an easily recognizable and distinctive concept: the shaking motion.The first TV ad, "Le Tic du Barman" (The Barman’s Twitch) marks the beginning of a long era of breakthrough advertisements.
1984 – Orangina starts conquering the world
Orangina joins the Pernod-Ricard Group – a springboard towards the boom in Orangina world exports. TV ad "La Piscine" (The Pool) by Jean Paul Goudeenjoys great success.
1985 – The first Orangina 1.5 L bottle
Orangina launches the first family-size bottle in PET material.
1988 – The launch of Orangina Light
Once again it is the first in its segment in France.
1992 – The first European TV commercial
Orangina develops its first pan-European screening of the film "La Balançoire" (The Swing), which emphasizes the French Mediterranean heritage of the brand.
1996 – The launch of Orangina Rouge
The French market launches Orangina Rouge, a new variety using blood oranges. The first TV commercial for Orangina Rouge is a great success. Because the drink is made from blood oranges, the advertisement parodies a horror movie.
2001 – Orangina becomes part of Cadbury Schweppes
Pernod-Ricard sells its soft drink activity (including Orangina) to Cadbury-Schweppes.
2008 – The launch of the PET bulby bottle
A new packaging is launched with the first 25cl bulby-shaped PET bottle in a 6-pack, for consumer convenience.
2008 – The new Orangina logo
Orangina integrates the iconic bulby bottle design in the logo
Text from Orangina.eu