In the 2010 edition of Soda Spectrum, contributor Blair Matthews writes “there’s hardly a trace of what was once such a successful and lucrative cola brand.” But searching is our thing… so we searched. We consulted Eric Wideman, “the nation’s expert on Nichol Kola,” according to his boss, Orca Beverage President Mike Bourgeois. And based on the information we’ve gathered from Wideman, I believe it. I mean what an absurdly specific thing to be obsessed with: a soda that started in 1936. Personally I am obsessed with Natalie and Tonya… but they’re not talking to me anymore. Anyway, here’s what Wideman relayed to us about Nichol Cola:
first there was Sun-Boc, then there was Ver-Vac, Pow! World War I – sugar problems – yadda, yadda, yadda. And now here we are years later with Orca Beverage resurrecting a forgotten brand. Got it? Good. Peace out. Jk. God, for how long it took us to write this, we are doing it in the most annoying way possible. Here’s a synopsis of the soda’s history as written in the book The House of Quality: The History of the H.R. Nicholson Company by Harry R. Nicholson. Wideman sent us excerpts from this extremely rare publication.
We do know it’s a real thing though because we found it online in Australia’s National Library. Go figure. Harry R. Nicholson was a business man. Dude was savvy back in the early 1900’s. With prohibition on the rise, he created Sun-Boc an amber not-quite-beer that became a hit with people looking for something to replace their former definitely-real-beer. After Sun-Boc’s success, Nicholson invested that money into a cola he called Ver-Vac designed to compete with Coca Cola. Well Ver-Vac, despite maybe being the worst-named soda I’ve ever heard of, was a hit. Nicholson raked in $110,000 from investors to go all-in on it. And then he hit a road block called World War I, which led to sugar rationing and a spike in sugar’s price.
Here’s the big problem with that; sugar is a huge part of soda and the amount of sugar businesses “were allotted was based on their usage before the rationing” and since Ver-Vac was a relatively new venture, Nicholson didn’t get anywhere close to enough of it to run a soda business. After a bad business deal on sugar and then the sudden stoppage of the war, Ver-Vac’s fizz as a company went flat. In 1926, Nicholson gave cola a shot again, this time branding it as “Nichol Kola” to compete with brands like Pepsi. He would sell the concentrate to independent bottlers who would then mix it up and sell it. Guess how much each bottle sold for?
Nichol Kola continued into the 1970’s, but as independent bottlers fell by the wayside, there were fewer and fewer businesses to which the company could sell their soda’s concentrate. The trend continued until Nichol Kola met the same fate as Ver-Vac. But in 2006 Orca Beverage revamped the brand. If you haven’t read past reviews, Orca Beverage is a large soda manufacturer and distributer based out of Mukilteo, Washington. Their “thing,” if you will, is buying up vintage brands no longer in production and putting them back on shelves.
Bourgeois tells us about his company, “We do that because our specialty is vintage soda. We just want to consolidate as many in-house as we can.” The current incantation of Nichol Kola is not the original formula. When asked to describe today’s recipe, Bourgeois played it pretty close to the vest, but pointed out cinnamon and coriander as ingredients used. He also says there are ingredients in it “that typically aren’t found in colas anymore.” Alright, history lesson over. We finally got that part out of the way. Now let’s drink this damn thing.
Text from fivestarsoda.com