Soda & Soft Drink Saturday – Howdy

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Before Sprite and 7-Up, there was Howdy. Orca Beverage President and Owner, Mike Bourgeois, calls Howdy the “original creators of the lemon-lime category.” In fact, Howdy Lemon-Lime was the primordial soda recipe from which 7-Up eventually evolved.

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The company originally began in 1929, and according to Bourgeois, back then Howdy was made with seven ingredients. I don’t think I need to explain the connection further. Here’s the weird part: one of those seven ingredients was lithium. Bourgeois tells us the soda was originally marketed as a “Bib-Lable Lithiated Lemon-Lime Soda.”

50Howdy-Cardboard-sign_crHe goes on to tell us that lithium was used at the turn of the century as a mood-altering stimulant, thought to “give you a lift.” He offered up cocaine as a comparison. Good. Because there’s nothing I like with my lunch more than an ice cold lemon-lime soda chocked full of angel dust. Really makes the rest of the day go faster when I do my afternoon accounting work with a heart rate of 200 BPM.

As you might imagine, lithium has since been regulated out of the drink. Bourgeois did not specify when Howdy went out of business, but notes the company had been dormant for many years until around 2010 when Orca Beverage reactivated the trademark due to its rich history.

Orca has done this several times since the Mukilteo, Washington-based soda distributor began in 1987 because it wants to preserve the nostalgia of retro soda as much as possible. It is now the sole producer of Howdy.

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Currently, the company boasts around 120 different brands. Bourgeois says in the case of Howdy, “It was a natural niche for us to cultivate.” He adds that the recipe has been reformulated to be more modern and clean and uses pure cane sugar and real lemon and lime oils. Even the logo is the same as the original. “It’s more flavorful. It has a little more of everything in it,” Bourgeois says at the end of our conversation. Time to taste the history.

Where to get it

Howdy Lemon Lime soda is distributed nationwide in the US at retro soda retailers. We suggest checking your nearest Rocketfizz retailer. You can also purchase it online at Amazon (via Orca Beverage) and Soda Emporium. And if you’re a retailer looking to sell soda yourself, or you’re just a dude wanting a bunch of soda at one time, Homer Soda is your go-to.

Text from fivestarsoda.com

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2 thoughts on “Soda & Soft Drink Saturday – Howdy

  1. marymtf says:

    Consumers are always being told something will give us a lift, or is good for us – muffins, sun dried tomatoes. I’ll never drink Howdy because it’s not available in Oz, but we have Lift and Sprite, but maybe I’ll stick to water. 🙂 By the way, I’m assuming a typo. It’s Sprite not spite.

    Like

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