Soda & Soft Drink Saturday – Trocadero

Trocadero_01

Trocadero, sometimes called Troca, is a caffeinated soft drink flavored with orange and apple. It was launched in Sweden in the summer of 1953 the Saturn AB brewery in Malmö. Trocadero has over the years been particularly popular in northern Sweden and has been called “Norrland’s national drink.”

The name

Trocadero was introduced by Nils-Håkan Håkansson at Saturn AB, and according to his grandson Edward Liepe the  named came either from the Place du Trocadero in Paris or from Café de Trocadero in the same city.

Trocadero_02

Furthermore

Trocadero_03The same year the Trocadero was introduced the ban on cola sodas was lifted for in Sweden and both Coca-Cola and Cuba Cola (also brewed by Saturn) was introduced on the market. Trocadero was for long the only soft drink except cola drinks containing caffeine.

Saturn, however, became with the years more and more focused on selling essences for flavoring spirits and cocktail mixing, and in line with this focus also began selling soda essenses to other breweries instead Trocadero_04of manufacturing the soft drinks themselves. Saturn is only selling flavors and essences for Trocadero production to approved breweries to day, and the requirements are that the brewery focuses on the brand, has good water and keeps the amount of essence in relation to the amount of water within a given range.

Trocadero mixed with brandy is called Wholesaler Grog in Sweden.

Trocadero is now available as candyconsisting of two-colored jelly bottles tasting of Trocadero. In 2005 the Trocadero candy started to be produced and sold by Fagerströms candy factory in Hudiksvall.

According to the Trocadero Facebook page, the manufacturing of the candy has now ceased.

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2 thoughts on “Soda & Soft Drink Saturday – Trocadero

  1. marymtf says:

    Sounds lovely. I’m off to make an apple and orange smoothie without the boozed. I like my spirits straight. 🙂 When I think Trocadero, I’m reminded of nightclubs in American movies that had elegantly dressed and coifed women swanning around the dance floor with their equally elegant male partners.

    Like

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