The Monarch Beverage Company was founded in Atlanta in 1965 by Frank Armstrong, an advertising executive who had spent years working with an international soft drink company. Armstrong’s experience opened his eyes to an untapped market of smaller, regional soft drink brands, each of which had a distinct personality and a loyal following. He envisioned a beverage company that would capitalize on this market – and The Monarch Beverage Company was born.
Mason’s Root Beer was first manufactured in 1947 by Mason & Mason, Inc. of Chicago, Illinois. During its early years, Mason’s Root Beer and flavors line were widely distributed in the Midwest as well as some Southern states.
In 1970, the Rheingold Corporation entered the soda pop business with the purchase of Grapette, changing the company’s name to Flavette. The Flavette division subsequently purchased the Dr. Wells soda pop brand and Mason & Mason, Inc. In 1975, Rheingold and its Flavette division were purchased by Pepsi Co, Inc. in a hostile takeover. The Federal Trade Commission felt that PepsiCo owned too many brands and forced it to divest several of its brands. By 1978, Mason’s Root Beer had been acquired by Monarch Beverage Company but was mostly shelved in favor of the higher-volume Dad’s brand of root beer, which Monarch acquired in 1986.
Text from Wikipedia