Urge is a citrus flavoured soft drink produced by Coca Cola Norway. It is the Norwegian equivalent of Surge. It was originally introduced in Norway in 1996 as a test product. Surge was launched in the United States in 1997. Surge and Urge are no longer sold anywhere else, but after a steady decline, Urge sales increased greatly in Norway, reaching a market share near 10%, despite receiving no marketing since its initial launch. Urge was originally available in Norway in 0.5L and 1.5L bottles, and later also in 0.33L cans, but in the beginning of 1999 the 1.5L bottles were taken off the market, due to unsatisfactory sales. The cans also silently vanished from the market a few years later, leaving only the 0.5L bottles. It has a high sugar content at 68 grams per 0.5L bottle.
Urge 1.5L bottles was re-launched to the Norwegian market on September 1 2008. The re-launch is credited to a massive campaign by the consumers on the internet community Facebook.
An energy drink version, Urge Intense, was launched in the beginning of 2009. A raspberry flavoured version (“Red Sting”) was released in April 2010.
Sales in Denmark and Sweden ceased in 2001.