Soda & Soft Drink Saturday – Pure Sodaworks

The story in their own words

Soda & Soft Drink Saturday - Pure Sodaworks

2011: You Gotta Start Somewhere, Right?

In March of 2011, Matt and Tiffany Rogers had an idea to launch a soda brand. Of course, they didn’t know exactly what they were doing or how to accomplish that goal. Undaunted, they brought on their friend, Shawn Clouse, and put together a mobile soda fountain so that they could start selling sodas at local events in and around Chattanooga, Tennessee.

2012 – 2013: Kickstarter, The Makery, and Bottling. Oh my!

The response to our soda idea was overwhelmingly positive to say the least. As our fanbase grew, so did our desire to create a product that people could take home and share with friends and family. We decided to turn to Kickstarter (a relatively new crowd-funding platform at the time) to assist with raising the necessary funds to outfit a facility and purchase bottling equipment.

2014 – 2015: Today, Chattanooga. Tomorrow … THE WORLD! Or so we thought.

After spending two years on Chattanooga’s North Shore, we decided to make a move across town and focus on growth and distribution. Over the course of the next three years, we saw our sodas go all over the United States. At the same time, we were winning awards and getting recognition from some big names.

2016: It’s a Major Award … and a Major Change.

Throughout the first half of 2016, we continued promoting the Pure Sodaworks brand and our sodas, reaching as far and wide as we could. This culminated when we swept the awards at the 2016 Homer Soda Fest, winning both Best in Show and Best of Fest with our Apple Pie Soda… what a thrill! Needless to say, our team was riding high and feeling great about our future at that point.

Soda & Soft Drink Saturday - Pure Sodaworks

However, the latter half of 2016 arrived with some major, unforeseen setbacks. First, our local supplier for glass moved away from our city. That change greatly impacted the minimum amount that we were required to purchase in order to make shipping costs worthwhile. Second, our bottling machine, which was actually built to bottle beer rather than soda (which, unfortunately for us in this case, has a much higher carbonation level than beer) started showing just how poorly suited it was for soda manufacturing. We knew right then that our current method of production was no longer sustainable.

That humbling one-two punch prompted us to take a step back and re-evaluate our product, our production methods, our costs, our pricing, our growth, our reach… basically every single aspect of the business. What we determined was that we needed to make some major changes in order to continue providing quality sodas to our loyal, ever-encouraging, soda-loving fans. It was time for a reboot.

2017: Learning Lessons. Looking Ahead. Moving Forward.

After 2016, we knew that we needed to change things in order to maintain the high quality of our product. At the beginning of 2017, we went through and addressed three main areas in order to improve both our product and our business.

Soda & Soft Drink Saturday - Pure Sodaworks

That’s the story so far. We hope that you will come along for the ride as we continue on our soda-making journey. Be sure to follow us on social media and visit our site regularly for news and updates. We feel more confident than ever that, with the ongoing encouragement from our devoted fans, we will continue making Mighty Good Soda for years to come!

Visit Pure Sodaworks

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