I love finding a decent recipe on an ad because building posts like this one chalenge both the foodlover and the designer in me. And old ads are always more fun to work with because the illustrations usually are drawings like this superb watercolour and not photos – Ted
A recipe from an ad for the American Wine Advisory Board
published in LIFE magazine November 26. 1945
Bring out the goodness – with wine
This chicken fricassee can start you on a test of some pleasurable eating. You serve the chicken steaming hot. Then pour a glass of California Sauterne or an other good white wine, well chilled – and taste the wine and food together.
Nesbitt’s was a popular brand of orange-flavoured soda pop in the United States during much of the 20th century. Nesbitt’s was produced by the Nesbitt Fruit Products Company of Los Angeles, California. The company also produced other flavours of soda pop under the Nesbitt’s brand and other brand names.
The Nesbitt’s Fruit Products Company was founded in 1924, named after its founder Hugh S. Nesbitt. The Nesbitt’s brand debuted in 1927, initially as part of the company’s line of soda fountain-products. Nesbitt’s began bottling Nesbitt’s orange in either 1938 or the following year, putting it in direct competition with established market-leader Orange Crush. Nesbitt’s became the U.S. market leader of orange soda pop during the late 1940s and 1950s, with advertisements featuring a then-unknown model named Marilyn Monroe (1946) and proclaiming itself to be the “Largest selling bottled orange drink in the world”. Nesbitt’s own brand of orange beverage was surpassed in popularity by Fanta in the 1960s and faded in popularity. In 1972, the company was sold to The Clorox Company, and in April 1975, the bottling operation was sold to Moxie Industries, Inc. (now Monarch Beverage) of Atlanta.
Resurrection and legacy
Nesbitt’s continued to be owned by Moxie Industries through the late 1970s and the 1980s while use of the Nesbitt’s brand (for non-bottling usage) was passed along to several companies from 1976 through 1998, including ownership by Borden Inc. in the late 1980s. In 1999, Big Red, Limited of Waco, Texas, the parent company that owns rights to the Big Red soft drink brand, bought the Nesbitt’s trademark from the Monarch Beverage Company under its North American Beverages Products division, which also includes NuGrape. Although Big Red, Ltd. only actively promotes its Nesbitt’s California Honey Lemonade product, it licenses the brand to several small independent bottling companies.
Text from Wikipedia, the free encyclopedia
From the ad text: The most delicious of summer drinks are yours for the making when you have a big sparkling bottle of Canada Dry Water on hand! You can mix refreshing fruit-ades with fresh fruit juices . . . tangy fruit sparklers with bottled or canned fruit juices. . . tasty coolers with soft drink extracts . . . real ice cream sodas – all with that professional touch!
1898 — In a fortunately failed attempt at making granola, our company’s founder, W.K. Kellogg, and his brother, Dr. John Harvey Kellogg, changed breakfast forever when they accidentally flaked wheat berry. W.K. kept experimenting until he flaked corn, and created the delicious recipe for Kellogg’s Corn Flakes.
1906 — W.K. Kellogg opened the “Battle Creek Toasted Corn Flake Company” and carefully hired his first 44 employees. Together they created the initial batch ofKellogg’s® Corn Flakes® and brought to life W.K.’s vision for great-tasting, better-for-you breakfast foods.
1914 — Kellogg’s® Corn Flakes® was introduced to a new country: Canada. (Later the Kellogg Company will spread the goodness of grain around the world by opening factories in Australia, England, Mexico, Japan, India and more. Today Kellogg brightens breakfast in over 180 countries around the world).
1915 — Kellogg introduced Bran Flakes, the first high-fiber cereal, promptly followed by the introduction of Kellogg’s® All-Bran™ one year later.
1923 — The Kellogg Company made another bold move and become the first in the food industry to hire a dietitian. Mary Barber started the Kellogg’s Home Economics Department and began defining the roles different foods played in proper diets.
1930 — As the United States sunk into the Depression, W.K. Kellogg declared, “I’ll invest in people.” He split shifts and hired new employees to work them. He also founded the W.K. Kellogg Foundation, whose mission — to help children realize their potential — complements that of the Kellogg Company to this day.
To further our commitment to people, Kellogg became one of the first companies to proudly display our cereals’ recipes and nutritional info on our boxes — so our consumers knew exactly what they were eating.
1942-1945 — Kellogg’s employees proudly produced K-rations for the U.S. armed forces overseas during World War II, and our engineering teams helped manufacture supplies in Kellogg machine shops. We continued to help America get nutrition by bringing new, whole-grain cereal to life when we introduced Kellogg’s® Raisin Bran®.
1969 — The Kellogg Company was honored to provide breakfast for the legendary Neil Armstrong, Buzz Aldrin and Michael Collins during their groundbreaking Apollo 11 trip to the moon.
1997 — We opened the W.K. Kellogg Institute for Food and Nutrition Research — where food scientists, nutritionists and engineers transform wholesome grains and other ingredients into great-tasting and good-for-your-family foods.
2006 — The Kellogg Company celebrated our 100-year commitment to nutrition, health and quality. We also celebrated our future — by creating new Kellogg’s® Special K® Bars and other innovative ways of giving your family the delicious nutrition you need to make the most of every day.
2009-2010 — After discovering that many people in the U.S. don’t get enough fiber, Kellogg increased the fiber in many of our most popular cereals — including Kellogg’s® Froot Loops®. Now, in the U.S., Kellogg Company offers more ready-to-eat cereals that provide at least one good source of fiber (3 grams) and one-half serving of whole grains (8 grams) than any other U.S. food company.
Today — We’re proudly upholding the values W.K. Kellogg instilled more than 100 years ago — but now we’re doing it in 180 countries across the world. We still provide you and your family with better breakfasts that lead to better days, and we flake corn the same way W.K. Kellogg did back in 1898. It just tastes better that way.
text from kellogghistory.com
Nabisco dates its founding to 1898, a decade when the bakery business underwent a major consolidation. Early in the decade, bakeries throughout the country were consolidated regionally, into companies such as Chicago’s American Biscuit and Manufacturing Company (which was formed from 40 Midwestern bakeries in 1830), the New York Biscuit Company (consisting of seven eastern bakeries), and the United States Baking Company. In 1898, the National Biscuit Company was formed from the combination of those three. The merger resulted in a company with 114 bakeries across the US and headquartered in New York City. The word “biscuit” is a traditional term for what are now termed “cookies” and “crackers” in American English, though British English retains “biscuit” to refer to these baked goods.
Key to the founding of Nabisco was Pittsburgh baking mogul Sylvester S. Marvin. Marvin arrived in Pittsburgh in 1863 and established himself in the cracker business, founding S. S. Marvin Co. Its products included crackers, cakes, and breads. Marvin was called the Edison of manufacturing for his innovations in the bakery business. By 1888, it was the largest in the US, and the centerpiece of the National Biscuit Company . Marvin was also a member of the elite South Fork Fishing and Hunting Club of Johnstown Flood fame. The F. A. Kennedy Steam Bakery in Boston, known for inventing Fig Newtons and producing Lorna Doone cookies, was one of the very first acquisitions made by Nabisco, joining the company in 1898.
A commercial movie in black&white for Maypole tea published in 1945. Found on BFI’s Youtube page
You don’t get much cosier than this fireside idyll, complete with crumpets, slippers and great-great-great grandmother’s warming pan; so beguiling is the setting that the viewer will barely notice they are watching a commercial for Maypole Tea.