Heavenly Rice Pudding / Himmelsk Rispudding

A dessert recipe from an ad for Carnation published
in LIFE magazine in 1958

Heavenly Rice Pudding / Himmelsk Rispudding

When I started this blog back in late 2013 I based a lot of the first posts on old ads and the designer in me has missed that for a while now, so I think I’ll post some of these from time to time again from now on – Ted

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Aaah, Finally – The Norwegian Flea Market Season is Here

And the first two old cook book hunts brought these treasures. Recipes from all of them will turn up in in the near future – Ted

are you hungry tonight_1992asia - en kulinarisk reise_19871cappelens internasjonale kjøkken - indonesia_1994
cappelens kokebok_1991den nye kokeboken - Del 1_1979 den nye kokeboken - Del 2_1979den smårutete kokeboken_1987frå lom til lyon_1987ganske enkkel italiensk kokebok_1995god mat fra sjøen_1984gode, gamle oppskrifter_1991harrods cooery book_1985internasjonale famile favoritter_1976international gourmet - Mexican Cooking_1996mat for ølvennernorsk ukeblads store salatbok_1983pizza_1992småretter_1956spennende mat_1980the best of international cooking_1984the chocolate book_1987the cooking of the british isles_1970varme småretter_1991

From top left:
Are you hungry tonight – Elvis’ favourite recipes – 1992
Asia – En kulinarisk reise – 1987
(Asia – a culinary journey)
Cappelens internasjonale kjøkken – Indonesia – 1994
(Cappelen’s international kitchen – Indonesia)
Cappelens kokebok – 1991
(Cappelen’s Cook Book)
Den nye kokeboken – Del 1 – 1979
(The new cook book – part 1)
Den nye kokeboken – Del 1 – 1979
(The new cook book – part 2)
Den smårutete kokeboken – 1987
(the small checkered cook book)
Arne Brimi – Fra Lom til Lyon – 1987
(Arne Brimi – From Lom to Lyon)
Ganske enkel italiensk kokebok – 1995
(Quite simple Italian cook book)
God mat fra sjøen – 1984
(Nice food from the sea)
Gode, gamle oppskrifter – 1991
(Good, old recipes)
Harrods cookery book – 1985
Internasjonale famile favoritter – 1976
(International family favourites)
Mexican cooking – 1995
Mat for ølvenner – 1980
(Food for beer lovers)
Norsk Ukeblads store salatbok – 1983
(Norsk Ukeblad’s big salad book)
Pizza – 1992
Småretter – 1956
(Snacks)
Spennenede mat – 1980
(Exiting food)
The best of international cooking – 1984
The chocolate book – 1987
The cooking of the British Isles – 1980
Varme småretter – 1991
(Hot snacks)

Kellogg’s History

kellogg_011898 — In a fortunately failed attempt at making granola, our company’s founder, W.K. Kellogg, and his brother, Dr. John Harvey Kellogg, changed breakfast forever when they accidentally flaked wheat berry. W.K. kept experimenting until he flaked corn, and created the delicious recipe for Kellogg’s Corn Flakes.

1906 — W.K. Kellogg opened the “Battle Creek Toasted Corn Flake Company” and carefully hired his first 44 employees. Together they created the initial batch ofKellogg’s® Corn Flakes® and brought to life W.K.’s vision for great-tasting, better-for-you breakfast foods.

kellogg_021914 — Kellogg’s® Corn Flakes® was introduced to a new country: Canada. (Later the Kellogg Company will spread the goodness of grain around the world by opening factories in Australia, England, Mexico, Japan, India and more. Today Kellogg brightens breakfast in over 180 countries around the world).

1915 — Kellogg introduced Bran Flakes, the first high-fiber cereal, promptly followed by the introduction of Kellogg’s® All-Bran™ one year later.
1923 — The Kellogg Company made another bold move and become the first in the food industry to hire a dietitian. Mary Barber started the Kellogg’s Home Economics Department and began defining the roles different foods played in proper diets.

kellogg_041930 — As the United States sunk into the Depression, W.K. Kellogg declared, “I’ll invest in people.” He split shifts and hired new employees to work them. He also founded the W.K. Kellogg Foundation, whose mission — to help children realize their potential — complements that of the Kellogg Company to this day.

To further our commitment to people, Kellogg became one of the first companies to proudly display our cereals’ recipes and nutritional info on our boxes — so our consumers knew exactly what they were eating.

kellogg_061942-1945 — Kellogg’s employees proudly produced K-rations for the U.S. armed forces overseas during World War II, and our engineering teams helped manufacture supplies in Kellogg machine shops. We continued to help America get nutrition by bringing new, whole-grain cereal to life when we introduced Kellogg’s® Raisin Bran®.

1969 — The Kellogg Company was honored to provide breakfast for the legendary Neil Armstrong, Buzz Aldrin and Michael Collins during their groundbreaking Apollo 11 trip to the moon.

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1997 — We opened the W.K. Kellogg Institute for Food and Nutrition Research — where food scientists, nutritionists and engineers transform wholesome grains and other ingredients into great-tasting and good-for-your-family foods.

kellogg_082006 — The Kellogg Company celebrated our 100-year commitment to nutrition, health and quality. We also celebrated our future — by creating new Kellogg’s® Special K® Bars and other innovative ways of giving your family the delicious nutrition you need to make the most of every day.

2009-2010 — After discovering that many people in the U.S. don’t get enough fiber, Kellogg increased the fiber in many of our most popular cereals — including Kellogg’s® Froot Loops®. Now, in the U.S., Kellogg Company offers more ready-to-eat cereals that provide at least one good source of fiber (3 grams) and one-half serving of whole grains (8 grams) than any other U.S. food company.

kellogg_11Today — We’re proudly upholding the values W.K. Kellogg instilled more than 100 years ago — but now we’re doing it in 180 countries across the world. We still provide you and your family with better breakfasts that lead to better days, and we flake corn the same way W.K. Kellogg did back in 1898. It just tastes better that way.

text from kellogghistory.com

Potatoes On The Grill / Poteter På Grillen

Grill tips from “Better Homes & Gardens Barbecue Book” published sometimes in the fifties
potatoes on the grill_post

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Cranberry Soufflé Salad / Tyttebær Sufflésalat

A recipe from an ad for Hellmann’s Mayonnaise published
in LIFE magazine in 1958

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As I have mentioned before, my mother worked at Norway’s largest producer of mayonnaise most of her working life, so I grew up on the stuff. And as a Norwegian I also have a great love of cranberries, almost all of us do.

But mixing the two, well, I’m not all that sure really. But that’s just me. What ever blows your skirt up visitor, go for it if it tickles you fancy- Ted 😉

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Chicken Legs Piquant / Pikante Kyllinglår

A recipe from an ad for Heinz published in
LIFE magazine in 1957

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Lightning Quick Cheese Sauce / Lynrask Ostesaus

A recipe from an ad for Carnation Evaporated Milk
published in LIFE magazine in 1952

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Oh, evaporate milk. That housewives’ saving angel from pre-refrigiator times 😉

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Golden Treasure Tarts / Golden Treasure Terter

A recipe from an ad for Golden Medal Flour & Fluffo Shortning
published in LIFE magazine in 1955

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Festive Fruit Kake / Festklar Fruktkake

A recipe from an ad for Pet Milk published
in LIFE magazine in 1956
festive fruit cake_Pet milk_LIFE_1956_post

A fruit cake rich in candied fruit, crunchy nuts, with both dark and golden seedless raisins.

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In context:
Evaporated milk was a popular product before refrigerators were common in homes, but is now a niche product mainly used in baking and other recipes.

Pet, Inc., was an American company that was the first to commercially produce evaporated milk as a shelf-stable consumer product and later became a multi-brand food products conglomerate. Its signature product, PET Evaporated Milk, is now a product of The J.M. Smucker Company.

PET Dairy is a regional brand of fresh and processed dairy products in the Southeastern United States made by the Land-O-Sundivision of Dean Foods. Many of the remaining brands once owned by Pet, Inc. are currently part of General Mills.

Text from Wikipedia

“LoveLight” Cake – Light and Fluffy / ”LoveLight” Kake – Lett og Luftig

A recipe from an ad for Wesson Oil published in
LIFE magzine in 1955
lovelight 2 egg chffon_wesson oil_LIFE_1956_post

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Good Neighbour Brunch / Brunch med Gode Naboer

A menu suggestion and a recipe from an ad for
French’s Mustard published in LIFE magazine in 1957

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Patio Fancy Dessert / Fancy Terrasse Dessert

A dessert recipe from an ad for Libby’s Peaches published in
LIFE magazine in 1956
peach n ice cream_libbys_peaches_LIFE_1956_post

California grown, Libby’s are the peaches you would have picked from the trees yourself. Round and beautiful, tender and juicy . Libby’s are the perfectly luscious peaches – Since it is not imported to Norway, as far as I know, we’ll have to make do with other equally delicious peaches 😉

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Oven-Fried Chicken / Ovnsstekt Kylling

A recipe from an ad for Mazola Oil published in
LIFE magazine in 1956

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Simple Sauces / Enkle Sauser

3 recipes from an ad for Hellmann’s Mayonnaise published
in LIFE magazine in 1959
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My mother spent most of her working life at Norway’s largest producer of mayonnaise so I grew up on the stuff. What more can I say 😉

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Tips for a High Noon Family Feast / Forslag til Formiddags Familiefest

A menu suggestion and recipes from an ad for
French’s Mustard published in LIFE magazine in 1957
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The recipes are for a mustard and herb flavoured butter and a mustard flavoured  maionaisse dip. No surprise there 😉

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