Chocolate Tapioca with Apricot Cream / Sjokoladepudding med Aprikoskrem

A recipe from an ad for Jell-O Chocolate Tapioca
published in 1945

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When it comes to retro recipes there’s no way around good old Jell-O is there. No other product has given us ads with images of such eddable monstosities. To my defence visitors, this is not the worst of them – Ted 😉

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bran honey apple muffins / Klimuffins med Honning og Epler

A recipe from an ad for Nabisco Brand published in 1945
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In context:
Nabisco dates its founding to 1898, a decade when the bakery business underwent a major consolidation. Early in the decade, bakeries throughout the country were consolidated regionally, into companies such as Chicago’s American Biscuit and Manufacturing Company (which was formed from 40 Midwestern bakeries in 1830), the New York Biscuit Company (consisting of seven eastern bakeries), Nabisco 2and the United States Baking Company. In 1898, the National Biscuit Company was formed from the combination of those three. The merger resulted in a company with 114 bakeries across the US and headquartered in New York City. The word “biscuit” is a traditional term for what are now termed “cookies” and “crackers” in American English, though British English retains “biscuit” to refer to these baked goods.

Nabisco 3Key to the founding of Nabisco was Pittsburgh baking mogul Sylvester S. Marvin. Marvin arrived in Pittsburgh in 1863 and established himself in the cracker business, founding S. S. Marvin Co. Its products included crackers, cakes, and breads. Marvin was called the Edison of manufacturing for his innovations in the bakery business. By 1888, it was the largest in the US, and the centerpiece of the National Biscuit Company . Marvin was also a member of the elite South Fork Fishing and Hunting Club of Johnstown Flood fame. The F. A. Kennedy Steam Bakery in Boston, known for inventing Fig Newtons and producing Lorna Doone cookies, was one of the very first acquisitions made by Nabisco, joining the company in 1898.

Maypole Tea Commercial

A  commercial movie in black&white for Maypole tea published in 1945. Found on BFI’s Youtube page 

You don’t get much cosier than this fireside idyll, complete with crumpets, slippers and great-great-great grandmother’s warming pan; so beguiling is the setting that the viewer will barely notice they are watching a commercial for Maypole Tea.

Vegetable Surprise Baskets

A recipe from an ad for A&P published in 1945
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Bran Honey Apple Muffins

A recipe from an ad for Nabisco Fran published in 1945
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Rice ‘N’ Cheese Balls

A recipe from an ad for Crisco published in 1945
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