Soda & Soft Drink Saturday – Royal Tru

DSC03892royal-tru-orangeRoyal Tru is a carbonated fruit drink brand owned by The Coca-Cola Company that is only available in the Philippines. It also uses the same styling as its Coca-Cola global cousin Fanta. It was introduced in 1922 by the San Miguel Brewery as their first non-alcoholic, carbonated beverage and it was primarily referred to as Royal Tru-Orange due to its original flavour, while other variants like Royal Tru-Dalandan, Royal Tru-Grape, and Royal Tru-Orange Light were introduced in 2003, and Royal Tru-Lemon was introduced in the last quarter of 2012.

History

royal-tru-orange-in-plastic-bottleRoyal Tru-Orange was first introduced in the 1922 by the San Miguel Brewery as their first non-alcoholic, carbonated beverage. However, it became popular since the beverage targeted teenagers as its consumers. It was available in single-serve bottles and contained orange pulp bits. Royal Tru-Orange was also one of the pioneering teams of Philippine Basketball Association in 1975. It is the only remaining pioneering franchise in the league, although it is carrying the San Miguel Beer brand as of 2008.

Royal-Tru-Orange-ad1976Royal Tru-Orange gained much attention in the late 1980s, after its logo and formulation (without the orange pulp bits) were changed, through an advertising campaign that starred teen model RJ Ledesma playing the role of Joey. The first television advertisement in the series, wherein Joey was being egged on by friends to introduce himself to a girl named Jenny, was directed by noted film director Lino Brocka.

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Soda & Soft Drink Saturday – Mission Orange Soda

Mission Orange soda_03

Mission Orange soda_02The company that created Mission soft drinks went through several name and location changes over the years. Initially, California Crushed Fruit in Los Angeles produced the first soft drinks. Their Mission Orange soft drink was so successful that in 1933 they formed The Mission Dry Corporation and started bottling Mission Orange soda in a unique black bottle. By the 1950’s they had become Mission of California, Inc. with offices based in New Haven, Connecticut. Throughout their total history, they manufactured soft drinks from about 1929 to 1970.

117272_md2Around 1950 they began putting their soda into 1-quart cone top cans. Some of these cans can be very valuable. One website states that in 2000 a Mission Root Beer quart cone top can went for over $3000 at auction. They also put their soft drinks into flat top cans in mission orange soda_01the 50’s, but they didn’t really catch on with the consumer until the 60’s.

Flavours that Mission soda was available in included Orange, Lemon-Lime, Coco-Pina, Black Cherry, Cream and Root Beer, among others.

Mission soda production was based in California but was bottled all over the US. Do you have a Mission story you’d like to share? If so, please mail me or post a comment.

Text from “RetroPlanet