Soda & Soft Drink Saturday – Kuat!

7011_kuat_02_thumbA popular sweet drink in Brazil made from the extract of a red berry that grows in Venezuela and Northern Brazil and is high in caffeine, guarana originally got off to a slow start in the U.S. PepsiCo Inc. (PEP) introduced its own version of guarana, called Josta, in 1997 in the U.S., but discontinued it when it didn’t sell in large volume. Guarana has 7011_kuat_03_thumbgained popularity in the U.S. since then, along with other beverages that provide caffeine or energy boosts, such as energy drinks and sports drinks

Named after a sun god for an Amazon Indian tribe in Brazil, Kuat (pronounced “Kwatch”) is a lightly carbonated guarana flavored soda from Coca Cola. This product has been very popular in Brazil and now Coca Cola thinks they can bring it to the states and capitalize on the fact that guarana has become more popular since the energy drink craze. As for the taste, it’s interesting and as far as Coke products go, it’s not bad. It has a light flavor that tastes like your basic bubble gum soda flavor, but with a mild berry like finish. Overall, it’s mildly palatable, but needs some serious work to be a true quality beverage.

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