Soda & Soft Drink Saturday – TaB

Soda & Soft Drink Saturday - TaB

Tab (stylized as TaB) is a diet cola soft drink produced by The Coca-Cola Company, introduced in 1963. The soda was popular throughout the 1960s and 1970s, and several variations were made, including Tab Clear as well as caffeine-free versions.

Soda & Soft Drink Saturday - TaBAs a result of studies in the early 1970s linking saccharin, TaB’s main sweetener, with bladder cancer in rats, the United States Congress mandated warning labels on products containing the sweetener. The label requirement was later repealed when no evidence was found linking saccharin with cancer in humans.

After its introduction in 1982, Diet Coke quickly replaced TaB as the Coca-Cola Company’s most popular diet cola, although TaB still retained a loyal following. Approximately 3 million cases were sold in the United States in 2008

History

TaB was introduced as a diet drink in 1963. TaB was created by Coca-Cola after the successful sales and marketing of Diet Rite cola, owned by The Royal Crown Company; previously, Diet Rite had been the only sugarless soda on the market. Tab was marketed to consumers who wanted to “keep tabs” on their weight.

Soda & Soft Drink Saturday - TaB

Coca-Cola’s marketing research department used its IBM 1401 computer to generate a list of over 185,000 four-letter words with one vowel, adding names suggested by the company’s own staff; the list was stripped of any words deemed unpronounceable or too similar to existing trademarks. From a final list of about twenty names, “Tabb” was chosen, influenced by the possible play on words, and shortened to “TaB” during development.

Soda & Soft Drink Saturday - TaBPackaging designer Robert Sidney Dickens gave the name the capitalization pattern (“TaB”) used in the logo as well as creating a new bottle design for the soft drink.

TaB has been reformulated several times. It was initially sweetened with cyclamate. After the Food and Drug Administration (FDA) issued a ban on cyclamate in 1969, sodium saccharin was used. Studies in laboratory rats during the early 1970s linked saccharin with the development of bladder cancer.

As a result, the United States Congress mandated that further studies of saccharin be performed and required that all food containing saccharin bear a label warning that the sweetener had been shown to cause cancer in laboratory animals. In the absence of further evidence Soda & Soft Drink Saturday - TaBthat saccharin caused cancer in humans, the substance was delisted in 2000 from the U.S. National Toxicology Program’s Report on Carcinogens; this led to the repealing of the warning label requirements for products containing saccharin. In December 2010, the United States Environmental Protection Agency removed saccharin from its list of hazardous substances.

At the height of its popularity, the Tab name was briefly extended to other diet soft drinks, including TaB Lemon-Lime, TaB Black Cherry, TaB Ginger Ale, TaB Root Beer and TaB Orange.

Other variants of Tab have appeared over the years

Caffeine Free TaB was introduced in the 1980s with little fanfare and disappeared soon afterward.

In 1992, Coca-Cola released TaB Clear in the U.S., Australia and UK. It was withdrawn after less than a year.

TaB Energy is an energy drink released in early 2006 that uses a different recipe than Tab cola.

Soda & Soft Drink Saturday - TaB

TaB’s popularity began to decline in 1982 with the introduction of Diet Coke, although TaB retained something of a cult following in the United States, where customers purchased about 3 million cases in 2008. According to the Coca-Cola Company, in 2012 TaB was being sold in the countries of the Southern African Customs Union (Botswana, Lesotho, Namibia, South Africa, Swaziland), Spain, the U.S. Virgin Islands and the United States.

Text from Wikipedia

Soda & Soft Drink Saturday – Trocadero

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Trocadero, sometimes called Troca, is a caffeinated soft drink flavored with orange and apple. It was launched in Sweden in the summer of 1953 the Saturn AB brewery in Malmö. Trocadero has over the years been particularly popular in northern Sweden and has been called “Norrland’s national drink.”

The name

Trocadero was introduced by Nils-Håkan Håkansson at Saturn AB, and according to his grandson Edward Liepe the  named came either from the Place du Trocadero in Paris or from Café de Trocadero in the same city.

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Furthermore

Trocadero_03The same year the Trocadero was introduced the ban on cola sodas was lifted for in Sweden and both Coca-Cola and Cuba Cola (also brewed by Saturn) was introduced on the market. Trocadero was for long the only soft drink except cola drinks containing caffeine.

Saturn, however, became with the years more and more focused on selling essences for flavoring spirits and cocktail mixing, and in line with this focus also began selling soda essenses to other breweries instead Trocadero_04of manufacturing the soft drinks themselves. Saturn is only selling flavors and essences for Trocadero production to approved breweries to day, and the requirements are that the brewery focuses on the brand, has good water and keeps the amount of essence in relation to the amount of water within a given range.

Trocadero mixed with brandy is called Wholesaler Grog in Sweden.

Trocadero is now available as candyconsisting of two-colored jelly bottles tasting of Trocadero. In 2005 the Trocadero candy started to be produced and sold by Fagerströms candy factory in Hudiksvall.

According to the Trocadero Facebook page, the manufacturing of the candy has now ceased.

The History of Babycham

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The name has always been misleading – the ‘cham’ part leads many people to assume that the bubbly liquid they are happily quaffing at parties is champagne, when in fact this popular drink is actually perry; alcoholic sparkling pear juice. This confusion actually led to a more babycham_06serious altercation between the Babycham Company and the gourmand Raymond Postgate. The founder of the Good Food Guide, a once-a-year publication dedicated to searching out the best eateries in the UK, wrote an article in a 1965 edition of Holiday magazine claiming that his readers should know that Babycham looks and is served like champagne, but is actually a pear- based drink. Babycham sued Postgate for libel, stating that he had inferred that the company were trying to pass the drink off as something it wasn’t. Whilst the judge assigned to the case agreed that the wording was derogatory it was agreed that it could be passed as ‘fair comment’ and Postgate walked from court with no punishment.

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Largely remembered as a popular 1970s and 80’s drink, Babycham actually hit our shelves and bars in 1953 and had the honour of being the first booze to get a commercial aired on UK television. It almost single-handedly changed UK drinking culture by marketing itself directly at women, targeting them with their first specific ‘ladies’’ drink. Its history actually starts back in the 1940s, however.  

babycham_07Shepton Mallet in Somerset was home to the brewery belonging to the Showering brothers (I promise there will be no jokes about how clean they must have been), Francis, Ralph, Herbert and Arthur. Alongside the normal beer they also produced mineral water and cider and Francis spent time searching for new drinks to bring to the market. He looked into the fermentation of fruit juice, originally to improve upon their cider-making process but as he researched the topic he discovered that he could also make a great tasting beverage from perry pears.

After trying it out in the Bristol area as a test at first, their new alcoholic drink was bottled in 1950. It began its life in large bottles but was later swapped into the familiar small (‘baby’) ones that became its trademark.  It was first sent out under the name of Champagne de la Poire but after winning first prize in every important agricultural show in the country people started referring to it as the ‘Baby Champ’. (See where they went from there?)

babycham_05The Showerings had hit upon a real gap in the market. Up until then the drinks aimed towards women were few; stout, port and lemon, gin or sherry perhaps? Showering’s new sparkling perry was an ideal creation to fill that gap. It could be marketed as a light, fun drink specifically for females – and the cute little deer logo, which appeared on the bottles for its launch in the UK in 1953, just added to that appeal.

In 1957 it made its television commercial debut. It was an example of a truly aspirational brand; its strapline was ‘The genuine Champagne Perry’ and it was shown being drunk in saucer style champagne glasses by stylish and alluring women. The commercial was a success and Babycham’s popularity soared. The little Shepton Mallet brewery had to rapidly expand to keep up with increased demand; the campaign to introduce pear perry to a new (and obviously enthusiastic) audience had worked.

The decades rolled by and the success story continued. The drink and the deer became world famous and the ‘Babycham Babe’ beauty competition was launched in the 1960s. The adverts gained a guest appearance from Patrick Mower (Emmerdale) in the 1970s and further references to the ultimate in cool lifestyles (‘Hey, I’d love a Babycham!’) in the 1980s. Later on the image of the deer was turned into a cartoon; it became a party deer, able to bring a bit of pizzazz to the dullest of social gatherings.

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By the 1990s though, the brand was losing ground. By now there were plenty of other cheap and ‘fun’ alcoholic brands on offer and a restriction on television alcohol advertising made it harder for the company to retain their status within the market. In 1993 the brand relaunched, aiming to target a more youthful consumer and a few years later there was a, possibly misguided, attempt to bring the ‘Babycham Babe’ contest back to life. babycham_08(A West End final crowned model Nell McAndrew the winner in case you were curious.)

The millennium saw a new ‘Popping Cork’ bottle added to the brand.

Dogged determination meant that the name survived, and even began gaining in popularity again. The sudden fashion for retro enabled Babycham to become stylish again – even having a regular night held in its honour at Browns’ nightclub in Covent Garden, London.

A range of clothing was launched in 2001; people could now celebrate their love of fizzy perry pear by wearing underwear, outer clothing and accessories adorned by the blue bow-wearing deer.  These caught the eye of the fashion press and Babycham found itself receiving some positive media attention.  A new range of shoes and matching bags came along in 2011.

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In 2003 Babycham celebrated 50 years of bubbly pear goodness and also began sponsoring the Funny Women Comedy Awards and ten years later Diamond Anniversary commemorative Babycham glasses could be snapped up with their special pack promotion.

By 2011 Babycham was selling around 15 million bottles a year and two new flavours have been introduced, with an emphasis on its 1950’s heritage: ‘hint of cream soda’ and ‘hint of cherry soda’. Yum.

Text from doyouremember.co.uk


When I went to England as a young man back in the very early seventies all decent girls drank Babycham. The ones I dated drank vodka straight or gallons of bitter

Ted
Winking smile

Soda & Soft Drink Saturday – Howdy

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Before Sprite and 7-Up, there was Howdy. Orca Beverage President and Owner, Mike Bourgeois, calls Howdy the “original creators of the lemon-lime category.” In fact, Howdy Lemon-Lime was the primordial soda recipe from which 7-Up eventually evolved.

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The company originally began in 1929, and according to Bourgeois, back then Howdy was made with seven ingredients. I don’t think I need to explain the connection further. Here’s the weird part: one of those seven ingredients was lithium. Bourgeois tells us the soda was originally marketed as a “Bib-Lable Lithiated Lemon-Lime Soda.”

50Howdy-Cardboard-sign_crHe goes on to tell us that lithium was used at the turn of the century as a mood-altering stimulant, thought to “give you a lift.” He offered up cocaine as a comparison. Good. Because there’s nothing I like with my lunch more than an ice cold lemon-lime soda chocked full of angel dust. Really makes the rest of the day go faster when I do my afternoon accounting work with a heart rate of 200 BPM.

As you might imagine, lithium has since been regulated out of the drink. Bourgeois did not specify when Howdy went out of business, but notes the company had been dormant for many years until around 2010 when Orca Beverage reactivated the trademark due to its rich history.

Orca has done this several times since the Mukilteo, Washington-based soda distributor began in 1987 because it wants to preserve the nostalgia of retro soda as much as possible. It is now the sole producer of Howdy.

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Currently, the company boasts around 120 different brands. Bourgeois says in the case of Howdy, “It was a natural niche for us to cultivate.” He adds that the recipe has been reformulated to be more modern and clean and uses pure cane sugar and real lemon and lime oils. Even the logo is the same as the original. “It’s more flavorful. It has a little more of everything in it,” Bourgeois says at the end of our conversation. Time to taste the history.

Where to get it

Howdy Lemon Lime soda is distributed nationwide in the US at retro soda retailers. We suggest checking your nearest Rocketfizz retailer. You can also purchase it online at Amazon (via Orca Beverage) and Soda Emporium. And if you’re a retailer looking to sell soda yourself, or you’re just a dude wanting a bunch of soda at one time, Homer Soda is your go-to.

Text from fivestarsoda.com

A Cup of Hot Chocolate, S’Good for What Ails Ya

An article by Mary Miley Theobald at history.orgA Cup of Hot Chocolate, S’Good for What Ails Ya

Some historians think that chocolate drinking spread from England to its North American colonies, but it seems more likely that it came directly in ships that plied the trade routes from the West Indies to the major colonial ports of Boston, Philadelphia, New York, and Newport, Rhode Island. Whatever the route, chocolate arrived in English North America at about the same time it arrived in England. It was available as chocolate nuts, as shells, and in processed “chocolate cakes,” lumps of grated powder and sugar ready to be stirred into boiling water, mixed with whatever ingredients one preferred, and frothed with the little hand mill.

A Cup of Hot Chocolate, S’Good for What Ails Ya

Those who bought the cacao seed had to roast and grind the chocolate themselves or, more likely, have their servants or slaves do the tedious job. Those who, like Martha Washington, purchased the cacao shells, steeped them in hot water to make a thin chocolaty drink that was easier on the stomach than oily chocolate.

According to Jim Gay, most chocolate was processed in the northern colonies, in New England, Philadelphia, and New York. It was sold in its various forms in general stores and grocers’ shops. In pre-Revolutionary Williamsburg, unsweetened chocolate went for about two shillings sixpence per pound, slightly more than a free unskilled laborer or sailor earned in a day. Obviously, few of those men drank chocolate. Prices fell, however, and by the nineteenth century, it had become cheap enough to be given to slaves.

A Cup of Hot Chocolate, S’Good for What Ails Ya
Nobilities drinking chocolate in Mrs White’s Chocolate House in London.

Its perceived medicinal value made chocolate a natural product for apothecary shops. It was considered nourishing for the sick as well as an aid to digestion and was believed to promote longevity, help lung ailments, energize the body, cure hangovers, suppress coughs, and, as mentioned, stimulate the libido. For that reason, the Virginia A Cup of Hot Chocolate, S’Good for What Ails YaAlmanac of 1770 cautioned women against it, warning “the fair sex to be in a particular manner careful how they meddle with romances, chocolate, novels, and the like,” especially in the spring, as those were all “inflamers” and “very dangerous.”

“This was very much ignored,” Jim Gay says. “Women were the main consumers of chocolate. Children were denied chocolate because it was a stimulant.” But it was this sexy reputation that caused chocolate to become associated with love, Valentine’s Day, sinful pleasures, and decadence.

Ben Franklin recommended chocolate as a cure for smallpox in Poor Richard’s Almanac of 1761; Doctor Benjamin Rush did the same in his A Cup of Hot Chocolate, S’Good for What Ails Yamedical texts. Thomas Jefferson thought chocolate would overtake tea and coffee as the American beverage of choice. In a letter of November 27, 1785, to John Adams he wrote, “The superiority of chocolate, both for health and nourishment, will soon give it the preference over tea and coffee in America which it has in Spain.” In this he was mistaken. Chocolate drinking would soon decline in favor of chocolate eating.

By the late eighteenth century, a very few, very wealthy Americans were eating chocolate as food. Not the creamy sort of milk chocolate candy bars we know today—those would not exist until the nineteenth century—this rather gritty chocolate was shaved and cooked into puddings, pies, and tarts and served as a side dish at dinner. It was also mixed into creams and ice creams and almond-shaped candies and served at the finest tables as part of the dessert course.

A Cup of Hot Chocolate, S’Good for What Ails Ya

North America’s first cookbook, printed in 1742 in Williamsburg by William Parks, publisher of the Virginia Gazette, contained but one chocolate recipe: “chocolate almonds.” The list of ingredients included A Cup of Hot Chocolate, S’Good for What Ails Yano almonds; the word merely reflected the shape of the chocolate, which was mixed with sugar, orange flower water, and a binder. Today we might call it a chocolate drop.

Gay’s research turned up other Virginia chocolate recipes in manuscript form, sometimes written by an unknown housewife. One of these mixes sugar, chocolate, and almonds, then directs the cook to use cochineal to color them red, saffron for yellow, “Stone blew” for blue, and “the Juice of Spinage” for green. Gay calls this “the eighteenth-century ancestor of M&Ms.”

A Cup of Hot Chocolate, S’Good for What Ails YaChocolate did not really become a food until the middle of the nineteenth century. The pivotal date was 1828, when a Dutchman, Casparus Van Houten, invented a machine for manufacturing powdered low-fat cocoa. Chocolate beverages became easier and cheaper to make, leading to what some have called the democratization of chocolate.

A Cup of Hot Chocolate, S’Good for What Ails Ya

In 1847, an English chocolate maker that had been in business almost a hundred years, J. S. Fry and Sons, developed the first molded chocolate bar. A Swiss, Henri Nestlé, figured out in 1867 how to make powdered milk by evaporation, and another Swiss, Daniel Peter, came up with the idea of blending Nestlé’s powdered milk with chocolate in 1879. The milk chocolate candy bar was on its way.

Soda & Softdrink Saturday – Patio Diet Cola

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Patio Diet Cola was a brand of diet soda introduced by Pepsi in 1963. It was created in response to Diet Rite Cola. Fitness promoter Debbie Drake was Patio Diet Cola’s spokesperson; the drink was also marketed as a soda alternative for diabetics.

patio diet cola_02In 1964, Patio released orange, grape, and root beer flavors. This flavor line was not meant to compete with brands like Orange Crush, but rather fill out the line. Patio sodas were available in the cold-bottle market: grocery and mom-and-pop stores. Advertising for Patio was comparatively scarce; at the time, bottlers were regionally franchised, and related advertising was necessarily local.

In 1964, Patio diet cola became Diet Pepsi. The newly branded diet soda was advertised alongside Pepsi, with the tagline “Pepsi either way”, which replaced the slogan “Dances with flavor”. Most of the remaining Patio line of flavors were phased out by the early 1970s, while a few survived until the mid 1970s.

In popular culture

The creation of an advertising campaign for Patio was a featured plot of the third season of the AMC television series Mad Men. In “My Old Kentucky Home”, the advertising agency hired an Ann-Margret look-alike. In “The Arrangements”, they notably used a take-off of Ann-Margret’s opening number from the film Bye Bye Birdie for their television commercial.

How Patio cola changed the world of fizzy drinks

patio diet cola_04Fifty years ago Diet Pepsi was first marketed, trying to fix a link in consumers’ minds between sugar-free fizzy drinks and weight loss. But today, the very term “diet” on food and drink almost seems a little retro.

The product featured in the first few episodes of series three of the advertising agency drama, and is a point of dispute between Sterling Cooper staff members when PepsiCo reject a television commercial based on the film Bye Bye Birdie.

Patio was a real product and the year after its introduction in 1963 it was rebranded as Diet Pepsi. But Pepsi’s move into diet drinks was inspired by an unusual source.

A soft drink produced for diabetic patients at New York’s Jewish Sanitarium for Chronic Disease in the early 1950s called No-Cal ballooned in popularity, far beyond the customer base its maker expected. It turned out more than half the people buying No-Cal weren’t diabetic – they were just watching their weight.

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This caught the attention of Royal Crown, a cola maker, which introduced Diet Rite Cola in 1962. Their product was marketed towards the calorie-conscious as a dietetic product. The strategy worked – in three years, sales of diet drinks increased fivefold. Pepsi was forced to act.

patio diet cola_05But PepsiCo was not sure there was a big enough market for their diet drink, or that it would be successful. So they hedged their bets. They released the drink, but avoided connecting it to their main Pepsi brand, worried a potential failure could tarnish the brand they had spent years building. When they recognised the fad for diet food and drink wasn’t disappearing, they renamed Patio.

Soda & Soft Drink Saturday – Faygo

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Faygo Beverages, Inc., is a soft drink company headquartered in Detroit, Michigan. The beverages produced by the company, branded as Faygo or Faygo Pop, are distributed in the Midwest, Mid-Atlantic, Central Southern regions of the United States, and southern Canada. Faygo is imported in Europe by American Fizz, an official distributor of Faygo. Faygo Beverages, Inc., is a wholly owned subsidiary of the National Beverage Corporation, started in Detroit, Michigan, in 1907, as Feigenson Brothers Bottling Works.

History

Faygo_10The Feigenson brothers, who developed Faygo, were originally bakers from Russia. Faygo first became available in 1907 in bottles with only three flavors: grape, strawberry, and fruit punch. These flavors were based on the Feigenson brothers’ cake frosting recipe. They charged three cents for one bottle, and five cents for two bottles. The brothers bought their first delivery truck in 1922, and started home deliveries the following year. They also introduced a low-calorie version in the 1960s called Ohana. In the 1980s they introduced flavored carbonated water.

Faygo_03In the 1920s as the company expanded, they thought the brand name “Feigenson Brothers” was too long and changed it to Faygo. The brothers ran the company until the mid-1960s, when they turned it over to their sons. In 1969, the company created a series of radio and television advertisements featuring a fictional cowboy called the Faygo Kid, who was portrayed in animation for television commercials for Faygo Old-Fashioned Root Beer.

Faygo_06Because the drink had a limited shelf life, the company only sold its products in Michigan until the late 1950s. Company chemists later resolved this issue by installing a filtration system to remove impurities from the manufacturing plant’s water system. In the 1960s, the soda’s regional popularity expanded when the company began advertising during broadcasts of Detroit Tigers games. Commercials produced in the 1970s featured “everyday people” on the Boblo Boat singing the “Faygo Boat Song”. Tree Sweet Products Corp. sold the company to National Beverage Corp. in 1987. In 2007, Faygo celebrated its 100th anniversary.

Reception

Faygo_05Faygo brands were praised in the September 2009 issue of Bon Appétit magazine, ranking Faygo Root Beer as the best tasting American root beer, describing it as “dry and crisp, with a frothy head, a good bite and a long finish”.

In pop culture

Faygo_09The horrorcore group Insane Clown Posse references Faygo in several of their songs. Positive audience reaction to an early concert performance in which Violent J threw an open bottle at a row of hecklers resulted in the group continuing to spray their audiences with the drink. They repeated this practice which developed into the Juggalo culture’s “Faygo Showers”.

Rapper Isaiah Rashad references peach Faygo on his album Cilvia Demo in the song “Brad Jordan”.

Rapper Machine Gun Kelly references Faygo in his mixtape album Black Flag in the song “Street Dreams”.

Rapper Eminem also mentions Faygo in at least 2 songs; ‘As the World Turns’ (Slim Shady LP) and ‘Marshall Mathers’ (The Marshall Mathers LP)

The character Gamzee Makara in Andrew Hussie’s webcomic Homestuck is notorious for his addiction to Faygo soda, as mentioned numerous times in the comic.

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Soda & Soft Drink Saturday – R. White’s Lemonade

Soda & Soft Drink Saturday - R. White’s LemonadeR. White’s Lemonade is a brand of a carbonated soft drink, which is produced and sold in the UK by Britvic.

R. White’s is a brand of lemonade that has been produced for over 150 years. Robert and Mary White produced the first R. White’s lemonade in Camberwell, London, in 1845. The White Family took over H.D.Rawlings Ltd., in 1891, the year that it was incorporated, and then R.White & Sons Ltd., was itself incorporated in 1894.

In the 1970s, R White’s also made orangeade, dandelion & burdock and cream soda. R. White’s still contains real lemons and is available as a diet, cloudy or clear drink.

The Company was taken over by Whitbreads in the 1960s, and was later absorbed by the Britvic Corporation in 1986 when Britvic and Canada Dry Rawlings Ltd, merged. This product, formerly made using real sugar, has (as of 2006) changed the traditional recipe replacing sugar with Aspartame, Saccharin & Acesulfame K.

Soda & Soft Drink Saturday - R. White’s Lemonade

Stables, South Island Place, Brixton, 1964. The R White’s lemonade bottle in the foreground was an icon of London life at the time. The bottle was made from thick glass and was returned to the store where it was purchased, a deposit then refunded. The screw top was made of bakelite, not plastic.

Memorable marketing

1973 saw the launch of the brand’s most famous advertising campaign, ‘The Secret Lemonade Drinker’, which remained on screen until 1984. The ad featured a man in striped pyjamas creeping downstairs to raid the fridge for R Whites Lemonade. Ross MacManus (the father of singer Elvis Costello) wrote and sang the original song with his teenage son, providing backing vocals. The ad won a silver award at the 1974 International Advertising Festival.

Soda & Soft Drink Saturday - R. White’s Lemonade

Who can forget John Otway looking like Hank Marvin sneaking down the stairs singing “I’m a secret lemonade drinker” Then the chorus “R Whites, R Whites, R Whites lemonade” A Classic advert!

Soda & Soft Drink Saturday - R. White’s Lemonade

Soda & Soft Drink Saturday – Mr PiBB

Soda & Soft Drink Saturday - Mr PiBB

Mr. PiBB was born in the summer of 1972 after The Coca-Cola Company had the intention of creating a drink that would rival the growing success of Dr Pepper in Southern markets.  After losing a law suit filed by Dr Pepper manufacturers who disputed Coke’s original use Soda & Soft Drink Saturday - Mr PiBBof the name “Peppo,” Coke settled on the name “Mr. PiBB” for important brand-identification purposes.  A combination of an abbreviated formal title and a one-word surname would serve the purpose of helping consumers associate the new product with the “Dr Pepper-type” flavor.

On June 28, 1972, Coke began test-marketing Mr. PiBB in Dr Pepper’s own backyard (Time, July 3 1972, pg. 40).  Among the first cities chosen were Waco and Temple, Texas and Columbus, Starkville and West Point, Mississippi.  The following week, the new product was introduced in Texarkana, Texas and within a couple of months, Mr. PiBB appeared in Houston, Galveston, and Tyler, Texas.  Later that year, they extended distribution to include some Southern and Mid-Western states (Arkansas, Tennessee, Kansas and Georgia).

Soda & Soft Drink Saturday - Mr PiBBWithin a couple of years, Mr. PiBB was available in most states East of the Mississippi River and some West-Coast states including California, Oregon and Washington.  Even though Mr. PiBB was unable to equal the overwhelmingly tremendous popularity of Dr Pepper, Coke was able to gain valuable soda market-share points during this time through the introduction of the new brand.

In the first several years of Mr. PiBB’s existence, Coke placed the description, “Blended Flavored (Cherry and Other Flavorings) Carbonated Beverage” on all Mr. PiBB products for consumer identification purposes.  Mr. PiBB was first marketed with the slogan “It Goes Down Good,” which was printed on the original brown and yellow steel cans and point of sale (POS) promotional materials.  Some other advertising pieces during this time included variations of the slogan, namely “With the Easy Taste that Goes Down Good,” and “Smooth and Easy It Goes Down Good.”  “Rise Up With Mr. PiBB” was also used.

The first internal Coca-Cola Company promotion for the brand was titled “Private Air Force for Mr. PiBB.”  Coke authorized the production of gift items with the “Private Air Force for Mr. PiBB” logo to be used as incentives for Coke representatives to Soda & Soft Drink Saturday - Mr PiBBmeet sales goals, set up displays and successfully merchandise the product.  For more information about the “Private Air Force” promotion, and the Mr. PiBB hot-air balloon flown during the drink’s introduction, click here.

In 1975, Coke changed the color of the Mr. PiBB can to red.  This was due to consumer preference research which concluded that the original brownish color used gave off the impression to the consumer that Mr. PiBB was a form of root beer, a dangerous marketing mistake since Coke’s goal was to capitalize on Dr Pepper’s taste distinction.

Throughout the late 1970’s, Coke spent millions of dollars trying to bolster Mr. PiBB name recognition among consumers.  Comedians George Burns and David Brenner were hired to shoot Mr. Pibb television commercials.  The Mr. Pibb logo was posted in Motocross racing Soda & Soft Drink Saturday - Mr PiBBevents and Joie Chitwood stunt shows with hopes of picking up greater market share in one of the most important regional markets for spicy cherry soft drinks – the US South. There was a sharp increase in print, television and radio advertising, using new slogans such as “Have A PiBB Mister.”

In April 1980, Coke, intending to increase sales, redesigned the formula of Mr. PiBB and marketed cans and packaging with “New Taste” printed in bold yellow lettering.  Coca-Cola conducted the “1980’s: A New Taste Odyssey” sweepstakes for their employees to encourage field support of the improved product.  For complete details about Mr. PiBB’s new taste and the sweepstakes, click here.

However, Mr. PiBB was never able to threaten the predominance of Dr Pepper, which was a “first-to-market” product, establishing Soda & Soft Drink Saturday - Mr PiBBprimary name-recognition among consumers in the “cherry-flavored” soft drink category.  Dr Pepper had almost a 100-year head start to win over the minds of the average drinker.  Some industry estimates have had Dr Pepper outselling Mr. PiBB at a ratio of 17-to-1 (much of this disparity, though, is due to Mr. PiBB’s non-national distribution).

In the early 1980’s, Coke realized an opportunity to form a strategic partnership with the Dr Pepper Company which exchanged use of superior Coca-Cola bottling facilities for a share in Dr Pepper sales profits.  Only in regions of the country where Pepsi or 7up outbid Coke for this right did Coke resort to the production of Mr. PiBB.  This limited production meant less time and energy spent by Coke on marketing for Mr. PiBB, which explains why Mr. PiBB promotional material and packaging from the 1980’s and beyond is more difficult to find today.

Soda & Soft Drink Saturday - Mr PiBB

The original Mr. PiBB logo – referred to as “Generation 1” – that was created in 1972 was used for over 18 years.  With exception of a few color changes and the use of just “PiBB” in the late 1970’s and 1980’s, the font and style remained the same.  In 1991, Coke decided to redesign the Mr. PiBB logo (Generation 2).  This was a very short-lived design because of a law suit filed in late 1992 which alleged that the new diagonal styling on cans and bottles looked too much like Dr Soda & Soft Drink Saturday - Mr PiBBPepper’s.  It was soon replaced by a new, fancier design in 1993 (Generation 3).  The next year, the Mr. PiBB head character was added to the 1993 design (Generation 4) which again, only lasted for a couple years.  It was at this time when the slogan “Put it in Your Head” was introduced and Coke placed Mr. PiBB in McDonald’s fountain drink accounts nationwide.  The Generation 5 design was adopted in 1996 (with minor revisions in 1998) and retained the “Put it in Your Head” concept.

Mr. PiBB has been produced in many different sizes of cans and bottles. Over the years, there have existed 8oz, 280ml, 12oz and 16oz steel and aluminum cans, as well as 8oz, 10oz, 300ml, 12oz, 16oz, 26oz, 32oz, 33.8oz (1 litre), 48oz, 64oz and 67.6oz (2 litre) glass bottles. Plastic bottles have also been made in 20oz, .5 litre, 1 litre and 2 litre sizes.

Soda & Soft Drink Saturday - Mr PiBB

On June 26, 2001, the history of Mr. PiBB took yet another dramatic turn.  The Coca Cola Company introduced a new version of Mr. PiBB – “Pibb Xtra” – into several Texas test-markets, including Houston and Dallas.  Several months later, Pibb Xtra made its way into other states, namely Kansas and Missouri. Currently, the new version exists in multiple prominent bottling territories. 

Text from pibbthug.com

Soda & Soft Drink Saturday – Ironbeer

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Ironbeer is a soft drink that originated in Cuba in 1917 and was created by Manuel Rabanal. It has been described as tasting like “a fruitier Dr Pepper” or like Ironport soda. After Fidel Castro became Cuba’s leader and oversaw Ironbeer_04nationalization of private property in 1960, “Inversiones Rabanal” run by Jesus Larrazabal (husband of Teresa Rabanal – Manuel’s daughter) along with the Ironbeer of Cuba families (Rabanal, Larrazabal, Rojas) were exiled in Miami.

The U.S. version of Ironbeer Softdrink, without the 500 pounds (230 kg) bell on logo, is owned and operated by the Blanco Family.

Ironbeer_06In 1991, Ironbeer’s sister company, Sunshine Bottling, got into a business venture with Tropicana, which was looking for a new bottling company. Ironbeer then invested heavily into expanding Sunshine Bottling Co. to get it ready for the demands of this really enormous contract.

Tropicana ended up owning a bottling company by ways of an acquisition and the Sunshine Bottling deal was no longer neededTropicanas people made a demand about the percentage of air in each can of their orange juice – an impossible Ironbeer_02demand, industry experts said, and one outside the terms of their contract – and extricated themselves from it.

Ironbeer’s CEO, Pedro Blanco Sr., sued Tropicana and eventually won a considerable sum for production costs and damages, but not before the huge legal bills sent Ironbeer into bankruptcy court. They emerged from bankruptcy in 1999.

The softdrink along with a few others and the Sunchy line of juices is still being bottle in Miami by Sunshine Bottling Company. The company is still currently owned and operated by president and CEO Carlos Blanco Sr., Pedro Blanco Sr. has since died.

ironbeer_01Ironbeer cans give the following story about its origins:
On a summers afternoon, in 1917 a mule-drawn, wooden wagon arrived at a popular cafeteria in Havana, Cuba. It delivered the first four cases of a new soft drink that would soon be called “The National Beverage”. Now more than 80 years later, Ironbeer is still enjoyed for its refreshing flavor with just a hint of island spices. A lot can change over the years – but not the original flavor of Ironbeer.

Soda & Soft Drink Saturday – Kist and Chocolate Soldier

Soda & Soft Drink Saturday

The Citrus Products Company was founded in 1919 in Chicago, Illinois. Two of their products, Kist and Chocolate Soldier* are familiar brands of The Citrus Company.

Soda & Soft Drink Saturday

Soda & Soft Drink SaturdayLike most soft drink companies, they experimented with different flavors to try and find their niche in the market. Kist was bottled in a wide range of flavors like orange, ginger ale, lemon and grape, and became very popular. They also offered a complete range of bottle sizes including seven ounce, ten ounce and twelve ounce, and also two family sizes.

*Chocolate Soldier

By 1958 Kist was being bottled by franchised bottlers in every state.  In addition to Kist, Citrus Products constantly pushed another product to franchised bottlers that was called Chocolate Soldier. Chocolate Soldier,  a chocolate milk type beverage, grew steadily in sales volume, with the help of the parent company, by providing bottlers with sales and advertising materials. Probably the only thing that stands out in the advertising of Chocolate Soldier is some signs which show a soldier standing at attention

Soda & Soft Drink Saturday

*There was once an unfathomable array of chocolate drinks and chocolate sodas. What happened? Today Yoo-hoo remains, but its competition has fallen on the beverage battlefield. Take Chocolate Soldier, for example, which could not win the soft drink wars despite its nifty name and cute packaging.

 In Context 1:

The Chocolate Soldier (German title: Der tapfere Soldat or Der Praliné-Soldat) is an operetta composed in 1908 by Oscar Straus (1870–1954) based on George Bernard Shaw’s 1894 play, Arms and the Man. The German language libretto is by Rudolf Bernauer and Leopold Jacobson. It premiered on 14 November 1908 at the Theater an der Wien.

Chocolate Soldier

English versions were successful on Broadway and in London, beginning in 1909. The first film adaptation was in 1915. The 1941 film of the same name enlists much of Straus’s music but is otherwise unrelated, using a plot based on Ferenc Molnár’s play Testőr.

In Context 2:

Chocolate Soldier is an expression referring to a good-looking but useless warrior. The term originates as a derogatory label for a soldier who would not fight but would look good in a uniform, shortened from ‘Chocolate Cream Soldier’. It appears in that form in the 1897 book Soldier of Fortune by Richard Harding Davis.

The Story of Typhoo Tea

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Typhoo’s Beginings

Typhoo’s origins are located in Birmingham . By the turn of the 20th century, Birmingham had over sixty tea merchants selling mostly large leaf tea.

typhootea_08The founder of Typhoo, John Sumner, was born 26 February 1856 in Birmingham. His grandfather (William) and father (John) had established a grocery business in the Bull Ring in Birmingham.

In the early 1900s John Sumner senior, now in his seventies, left the running of the shop to his son. John junior was happy with the successful business but had long sought a speciality product to develop. The answer came from his sister Mary Augusta. She suffered from indigestion and had tried a special tea made from tiny particles, not the large leaf variety that was common. The tea brought her great relief from her indigestion and she approached John to suggest he sold the tea in his shop.

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John decided to go ahead. He bought 30 chests of tea and spent £200 on advertising, even though his friends suggested he might be wasting his money. John decided that, instead of selling the tea loose over the counter, he would packet the tea under a brand name. The criteria he placed on choosing a name for his tea were:

The name must be distinctive and unlike others
It must be one which would trip off the tongue
It must be one which could be protected by registration

typhootea_17He finally settled on Typhoo Tipps. Typhoo meaning, in part, the Chinese word for doctor. The double p in Tipps was originally a printing error but remained misspelt on the packets of tea for many years.

Typhoo was the first brand of tea to be sold pre-packaged rather than loose over the counter. In order to encourage his customers to purchase the tea John gave away a jar of cream to each person that bought a pound packet. The tea quickly became popular and John’s customers were becoming loyal to the brand that. Word of mouth recommendation from John’s customers led beyond his regular clientele and soon other grocers were asking to purchase the Typhoo tea, inspiring John to set up his wholesale agency trade.

Sumner’s Typhoo Tea Ltd

1905 saw John close his grocery business in order to pay off debts to the bank. However, he took the opportunity to invest in Typhoo and create a private company. On 29 July 1905, and financed by John’s friends, Typhoo Tea Ltd was incorporated.

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In the first year, Typhoo managed to show a small profit and silence the critics that said John would never make a business from small-leafed tea. John had, however, drawn attention to tea made from the edge of the leaf. This pure-edge leaf tea produced 80 more cups to the pound than ordinary tea and also cut out the stalk that contained tannin and caused indigestion. John even managed to get his tea recommended by doctors and was able to sell it through chemists’ shops.

As early as 1906 John Sumner was having special Typhoo branded teapots made to sell to his customers. He also inserted typhootea_07circulars into the tea packets to highlight its benefits, and included picture cards on a range of subjects, which became very collectable.

Typhoo Tea Ltd made steady progress. In 1909 John had managed to pay off all his debts. He celebrated by travelling to Ceylon to appoint a buying/blending agency to buy the tea directly from the tea auctions, therefore reducing costs. John also moved all his blending requirements to Ceylon, again reducing costs and resulting in a reduction of the cost of Typhoo to the public. The company continued to grow in both size and in the loyalty of its customers.

First World War

In March 1917 Typhoo faced a tough challenge from the British government. The start of the First World War had caused the government to announce it was going to ration tea by buying up all the available tea and then distributing limited amounts to retailers at a uniform price.

typhootea_16Because Typhoo was trading in leaf-edge rather than ordinary tea, they could not make their product from the tea the government intended to supply. Requests for the supply of leaf-edge tea were turned down, and even an appeal signed by 4000 men in the medical profession could not change the government’s mind.

John decided to go to the public, inserting a circular into the Typhoo packets that asked every customer to write to the Tea Controller stating the medical reason why they required Typhoo’s product. The Tea Controller, deluged with letters, eventually gave in and granted Typhoo a permit to trade in leaf-edge tea.

Between the Wars

After the war Typhoo continued to expand, moving its packaging business into larger premises with the latest packaging machinery. Blending was still carried out by the Ceylon agents in Colombo.

typhootea_09In 1932 John Sumner was knighted in recognition of his charitable services that included the founding of the John Sumner Trust, devoted to work with education, literature, art and research. The award also recognised John’s setting up of the Colehaven Endowed Homes for Gentlewomen and his work with hospitals. John celebrated his knighthood with a staff party and a bonus for all his employees.

In the early 1930s problems arose with the quality of the tea being supplied from Ceylon. It was discovered that the agents in Ceylon were not adhering to the quality control requirements put in place by Typhoo. They were, in fact, purchasing inferior teas at low prices and then overcharging for the blend in order to make a profit.

typhootea_18The matter was followed up by John Sumner’s son, J R Hugh Sumner, and the situation was finally resolved in January 1933 when the contract with the Ceylon agency was terminated. The newly appointed agents, Carson & Co. Ltd took over the responsibility for buying and blending and continued for many years until market trends led to less Ceylon tea being required for the blends. Around this time Typhoo was increasing in capacity and was able to house blending equipment in its works in the Birmingham Canal Basin. After the blending machinery had been completely installed in 1934, Typhoo began to employ its own tea taster/blenders.

Now in advancing years, John Sumner senior visited the works less and less and died on 11 May 1934. After the death of his father, J R Hugh Sumner was elected chairman of Typhoo.

Second World War

With the onset of the Second World War, once again a government Tea Controller took ownership of all the stocks of tea. Rationing of tea began in 1940 and continued for a further 12 years.

typhootea_15Wartime bombing devastated the Typhoo factories. Unable to pack their own tea, Typhoo made arrangements to have an emergency blend packed at the factories of Messrs Brooke Bond Ltd and Lyons Ltd. The employees at Typhoo made great efforts to make enough repairs to the factory to allow the Typhoo brand to continue and, by June 1941, a limited amount of genuine Typhoo tea was available. A steady turnover of stock was maintained until the end of the war when the damage to the works could be fully repaired. Wartime also saw a change to the name of the company. ‘Sumners’ was dropped from the front of the name, leaving Typhoo Tea Ltd.

Moving On

After tea rationing had finished, Typhoo once again concentrated on promoting their brand. Throughout the 1950s they used various promotional campaigns, including the reintroduction of the picture cards that had been popular before the war.

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The tea buyers started to buy more tea from India and introduced a shipping department to deal with the administration. New packing machines were installed at the factory to cope with the increased output and by 1960 Typhoo had become the brand leader.

By the mid 1960s, Typhoo was annually packing more than 80 million pounds of tea and exporting to 40 countries worldwide. J R Hugh Sumner, aged 80, finally retired and handed over the chairmanship to managing director H C Kelley.

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Typhoo’s success had, over the years, attracted attention from potential investors. However, it wasn’t until the late 1960s that the management was tempted into a merger. They entered into talks with Schweppes, the famous soft drinks firm, and on 24 January 1968 it was announced that Typhoo was to join Schweppes’ old Food Division to form a new company called Typhoo Schweppes. A year later, Cadbury’s also joined the conglomeration, creating Cadbury Schweppes Typhoo.

In 1986 Typhoo was sold in a management buyout and the new company was called Premier Brands. The company immediately set about increasing its tea typhootea_11business with the purchase of the famous Scottish tea company, Melrose’s, in November 1986. This was the first of four acquisitions made by Premier in 1986-7. The second purchase was the Glengettie Tea Company followed by Ridgways and Jersey Trading Corporation SrL.

Significant profit improvement was a key feature of the following years. Premier continued to expand its tea operation by acquiring the herbal tea market leader, London Herb & Spice. Internal growth also saw the development of products, including Typhoo One Cup and Typhoo Q Tea instant.

In 1989 Premier Brands was bought by Hillsdown Holdings and then in 1999 by American venture capitalists Hicks Muse Tate and Furst. Further product developments were seen in 1999 when Typhoo became the first tea brand to introduce a green tea blend to the UK market and, in 2004, with the launch of Typhoo Fruit and Herb.

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On 31 October 2005 Apeejay Surrendra Group, one of India’s largest tea producers, acquired Typhoo and its associated brands.

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Text from typhootea.com

Soda & Soft Drink Saturday – Upper 10

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upper 10_02upper 10_04Upper 10 is a caffeinated lemon-lime soft drink, similar to Sprite, 7 Up, Sierra Mist, and Bubble Up. It was bottled by RC Cola.

The Upper 10 brand debuted in 1933 as a product of the Nehi Corporation (later Royal Crown Corporation). Upper 10 was one of RC Cola’s flagship upper 10_01brands throughout the company’s history. However, with the acquisition of RC Cola by Cadbury Schweppes plc in 2000 and subsequent folding of company operations into Dr Pepper/Seven Up, Inc., bottlers have gradually discontinued bottling Upper 10 in favor of the similar, more popular and non-caffeinated 7 Up (which is also owned by Dr Pepper Snapple Group).

upper 10_05Upper 10 is still sold outside of North America by Cott Beverages, the same company that sells RC Cola internationally.

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Soda & Soft Drink Saturday – Norwegian “Julebrus”

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Julebrus is a Norwegian soft drink, usually with a festive label on the bottle. It is brewed by most Norwegian breweries, as a Christmas drink for minors, who aren’t eligible (by law) to enjoy the traditional juleøl (English: Christmas Ale). Although the soft drink is supposed to be for julebrus_03sale through December only, it is often found in stores as early as late October, along with the various sorts of Christmas candy.

Drinking Julebrus outside December is frowned upon by some.

The popularity of the drink varies from area to area, and in some places it is very popular with both children and adults. Many Julebrus drinkers have their favourite version from their favourite breweries.

Julebrus might have a sparkly red color, inspired by strawberry and raspberry, or a pale-brown color, similar to beer, depending on brewery and brand.

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Several news papers and television programs holds Julebrus tasting tests before Christmas to check which of the season’s julebrus taste the best.

Soda & Soft Drink Saturday – Dad’s Root Beer

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Dad’s Root Beer is an American root beer created in Chicago in 1937 by Ely Klapman and Barney Berns. It is currently sold and marketed by The Dad’s Root Beer Company LLC, and owned by Hedinger Brands, LLC.


History

Dad’s Root Beer_04Dad’s Root Beer was developed in the 1930s by partners Barney Berns and Ely Klapman, in the basement of Mr. Klapman’s Chicago-area home. The Dad’s brand was immediately famous throughout the midwest area and by the late 1940s, was one of the most-consumed brands of Root Beer throughout the United States. Jules Klapman, son of co-founder Ely, was successful in bringing the Dad’s brand to the international stage. The name Dad’s Old Fashioned Root Beer was coined in honor of Eli Klapman’s father, and any other fathers across the country, who used to make root beer at home for their families (a popular thing to do in the early 20th Century).

Dad’s became the first product to use the six pack format invented by the Atlanta Paper Company in the 1940s. Dad’s also introduced the half-gallon bottle, becoming the first brand to market this size. Dad’s also marketed sizes based on each member of the family. “Junior size,” for example, was the smallest size, with “Mama” and “Papa” sizes representing the medium and largest sizes, respectively. (The image of the young boy featured on the “junior sized” bottle is Barney Berns’ son, Gene Berns)

Dad’s Root Beer_02The Klapman and Berns families sold all rights to the Dad’s name and logo to IC Industries in the 1970s.

The Monarch Beverage Company purchased Dad’s from IC Industries of Chicago in 1986. Around that time, it was the second largest volume (12 million cases) root beer brand and was distributed by the Coca-Cola bottler network.


The Dad’s Root Beer Company

In 2007, The Dad’s Root Beer Company, LLC of Jasper, Indiana, was formed by Keith Hedinger when Hedinger Brands, LLC acquired the Dad’s Root Beer brand and other soda brands from The Monarch Beverage Co. of Atlanta. Hedinger was approached as owner of Hedinger Beverage Distributing Co., Inc., the largest nonbottler distributor of Dad’s. Other soda brands purchased by Hedinger Brands, LLC are Bubble Up, Dr. Wells and Sun Crest. Dad’s has added 48 additional distributors including a bottler, Tri-State Bottling since acquisition by Hedinger Brands. Jewel-Osco in Chicago, Albertson’s in Florida, Kmart stores, Pamida Hometown Values, Big Lots, Food City, and Snyders Drug Stores are new retailers of Dad’s brand.

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Flavours

Dad’s makes the following brands/flavors:
Dad’s Old Fashioned Root Beer
Dad’s Diet Old Fashioned Root Beer
Dad’s Orange Cream Soda
Dad’s Old Fashioned White Cream Soda
Dad’s Blue Cream
Dad’s Cream Soda
Bubble Up
Sun Crest Orange
Dr. Wells

Text from Wikipedia, the free encyclopedia