Eat Like an Egyptian

An article by Stephanie Butler publised on
history.com october 2013
Eat Like an Egyptian_04

Archeological discoveries have told us much about how ancient Egyptians worshiped, celebrated and mourned. But these scientific finds have also provided tantalizing clues about how–and what–this complex civilization ate. From grains like emmer and kamut to cloudy beer and honey-basted gazelle, this week’s Hungry History focuses on the meals of ancient Egypt.

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Bread and beer were the two staples of the Egyptian diet. Everyone from the highest priest to the lowliest laborer would eat these two foods every day, although the quality of the foods for the priest would undoubtedly be higher. The main grain cultivated in Egypt was emmer. Better known today as farro, emmer happens to be a fairly well balanced source of nutrition: it’s higher in minerals and fiber than similar grains. Breads and porridge were made from the grain, as well as a specially devised product that modern-day archeologists call “beer bread.”

Eat Like an Egyptian_02Beer bread was made from dough that used more yeast than normal breads, and it was baked at a temperature that didn’t kill off the yeast cultures. Brewers crumbled the bread into vats and let it ferment naturally in water. This yielded a thick and cloudy brew that would probably disgust our modern palates. But it was also nourishing and healthy, and filled in many nutritive deficiencies of the lower-class diet.

But ancient Egyptians did not survive on carbohydrates alone: Hunters could capture a variety of wild game, including hippos, gazelles, cranes as well as smaller species such as hedgehogs. Fish were caught, then salted and preserved; in fact fish curing was so important to Egyptians that only temple officials were allowed to do it. Honey was prized as a sweetener, as were dates, raisins and other dried fruits. Wild vegetables abounded, like celery, papyrus stalks and onions.

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Although no recipes from the times remain, we have a fair idea of how the Egyptians prepared their food thanks to dioramas and other objects left in tombs. Laborers ate two meals a day: a morning meal of bread, beer and often onions, and a more hearty dinner with boiled vegetables, meat and more bread and beer. Nobles ate well, with vegetables, meat and grains at every meal, plus wine and dairy products like butter and cheese. Priests and royalty ate even better. Tombs detail meals of honey-roasted wild gazelle, spit-roasted ducks, pomegranates and a berry-like fruit called jujubes with honey cakes for dessert. To top it all off, servant girls would circulate with jugs of wine to refill empty glasses: the perfect end to an Egyptian banquet.

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Soda & Soft Drink – Sanpellegrino Aranciata

Soda & Soft Drink - Sanpellegrino Aranciata

Sanpellegrino AranciataHomemade, delicious and thirst-quenching aranciata is an all-Italian tradition. With this inspiration, Sanpellegrino has produced a genuine and authentic beverage since 1932: Sanpellegrino Aranciata, which is prepared with high-quality ingredients selected with care. Keeping the same inspiration, now Sanpellegrino offers a wide range of delicious citrus-based beverages.

1899
The Sanpellegrino Company is founded as a public company and is listed on the Milan Stock Exchange.1906

The magnificent Liberty-style Grand Hotel and Casino of San Pellegrino are inaugurated.

1908
S.Pellegrino sparkling mineral water’s distribution network is far reaching, stretching well beyond Europe.1924

Ezio Granelli, an Industrial chemist, becomes owner of Sanpellegrino. A true entrepreneur, Ezio Granelli soundly believed in innovation, research and development, and he willingly espoused the new concept of a natural and refreshing product like Aranciata.

1932
Ezio Granelli introduces Sanpellegrino Aranciata to the public at the Fiera Campionaria in Milan and become a huge success

1949
In celebration of the Company’s 50th birthday, Aranciata Amara – the bitter version of Aranciata – is launched.

1950
Limonata, Chinotto and other beverages, all part of the range of Sanpellegrino Sparkling Fruit Beverages, are introduced on the market as natural and refreshing beverages.

1976
The all-aluminium can version of the Sanpellegrino Sparkling Fruit Beverages is first introduced to the public.

2001
Aranciata Rossa – the blood orange version of Aranciata – appears on the shelf alongside the other Sanpellegrino Sparkling Fruit Beverages.

2013
Sanpellegrino Sparkling Fruit Beverages launch two new tasty products: Melograno e Arancia and Clementina.

2014
Two new mixed flavors of the Sanpellegrino Sparkling Fruit Beverages are presented: Limone e Menta and Ficodindia e Arancia.

Text from sanpellegrinofruitbeverages.com

Soda & Soft Drink Saturday – Slice

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Slice is a line of fruit-flavored soft drinks manufactured by PepsiCo and introduced in 1984.

Flavors

Varieties of Slice have included lemon-lime (replaced Teem in the United States; discontinued in 2000 with introduction of Sierra Mist), apple, fruit punch, grape, passionfruit, peach, Mandarin orange, pineapple, strawberry, Pink Lemonade, Cherry Cola (discontinued in 1988 following the introduction of Wild Cherry Pepsi), “Red”, Cherry-Lime, and Dr Slice. Until 1994, the drink contained 10% fruit juice.

History

Slice was a big success upon release, inspiring other juice-infused drinks based on already existing Silce_01juice brands, such as Coca-Cola’s Minute Maid orange soda and Cadbury Schweppes’s Sunkist. By May 1987, Slice held 3.2 percent of the soft drink market. One year later, it had fallen to 2.1 percent and was below 2 percent in June 1988.

The original design of the can was a solid color related to the flavor of the drink. These were replaced in 1994 with black cans that featured colorful bursts related to the flavor of the drink, along with slicker graphics. In 1997, the cans became blue with color-coordinated swirls. The original orange flavor was reformulated around this time with the new slogan, “It’s orange, only twisted.” Orange Slice has since been changed back to its original flavor.

In the summer of 2000, lemon-lime Slice was replaced in most markets by Sierra Mist, which became a Silce_03national brand in 2003. The rest of the Slice line was replaced in most markets by Tropicana Twister Soda in the summer of 2005, although the Dr. Slice variety can still be found in some fountains.

In early 2006, Pepsi resurrected the Slice name for a new line of diet soda called Slice ONE. Marketed exclusively at Wal-Mart stores, Slice ONE was available in orange, grape and berry flavors, all sweetened with Splenda.

As of 2009, Slice (orange, diet orange, grape, strawberry and peach flavors) was available solely from Wal-Mart Stores.

Slice was launched in India in 1993 as a mango flavored drink and quickly went on to become a leading player in the category, In India, ‘Slice Mango’ is promoted by Bollywood actress, Katrina Kaif. Slice mango is also available in Pakistan.

The History of the Cappuccino

An article by Lindsey Goodwin 
posted at
The Spruce in March 2016

The History of the Cappuccino

The cappuccino only began to become popular in America in the 1980s. This has led some people to believe that the cappuccino is a “new” drink. However, this drink actually dates back hundreds of years and has been enjoyed by generations in Italy and continental Europe.

Before the Cappuccino

The History of the CappuccinoIn Europe, coffee drinking was originally based on the traditional Ottoman style of preparation. Water and coffee beans were brought to a boil, and sometimes sugar was added.

This is similar to modern-day Turkish coffee preparation.

By the late 1700s, the British and French had started filtering coffee beans from their coffee. Gradually, filtered and brewed coffee became more popular than boiled coffee. It was around this time that the term ‘cappuccino’ originated (though it was not used to describe the drink as we know it).

The Name ‘Cappuccino’

‘Cappuccinos’ first popped up as the ‘Kapuziner’ in Viennese coffee houses in the 1700s. A description of the ‘Kapuziner’ from 1805 The History of the Cappuccinodescribed it as “coffee with cream and sugar”, and a description of the drink from 1850 adds “spices” to the recipe. Either way, these drinks had a brown color similar to the robes worn by the Capuchin (‘Kapuzin’) friars in Vienna, and this is where their name came from. (A similar drink of the time was known as the ‘Franziskaner’; it was made with more milk and named after the lighter-brown robes of the Franciscan monks.) The word ‘Capuchin’ literally means cowl or hood in Italian, and it was a name given to the Capuchin monks for their hooded robes.

The Invention of the Cappuccino

Although the name ‘Kapuziner’ was used in Vienna, the actual cappuccino was invented in Italy and the name was adapted to become ‘Cappuccino’. It was first made in the early 1900a, shortly The History of the Cappuccinoafter the popularization of the espresso machine in 1901. The first record of the cappuccino we have found was in the 1930s.

‘Cappuccini’ (as they are known in Italy) gradually became popular in cafes and restaurants across the country. At this time, espresso machines were complicated and bulky, so they were limited to specialized cafes and were operated solely by baristi. Italian coffee culture involved sitting around in these specialized cafes for hours, enjoying espresso, cappuccinos, caffe lattes and other drinks over conversation and reading. Photos from the era indicate that cappuccinos were served in the “Viennese” style, which is to say that they were topped with whipped cream and cinnamon or chocolate shavings.

The Modern-day Cappuccino Is Born

After World War II, the cappuccino making went through some improvements and simplifications in Italy. This was largely thanks to The History of the Cappuccinobetter and more widely available espresso machines, which introduced the so-called “Age of Crema“. These improvements and the post-WWII affluence across parts of Europe set the stage for cappuccino’s eventual worldwide popularity. This is when the modern cappuccino was born, so to speak, as it is when all the elements we now consider to make a great cappuccino (good espresso, a balance of steamed and frothed milk, presence of crema and a small, preheated porcelain cup) were all in play.

Cappuccinos Around the Globe

Cappuccinos first became popular across continental Europe and England. (In England, the first popularized form of espresso was, in fact, the cappuccino. It spread across the island easily because the Brits were already accustomed to drinking coffee with milk by that time, but the distinct texture and the cafe culture of the cappuccino set it apart from regular coffee with milk.) Later, the drink moved to Australia, South America and elsewhere in Europe. They then spread to America beginning in the 1980s, primarily due to its marketing in coffee shops (which had previously been more like diners with black The History of the Cappuccinocoffee on offer). In the 1990s, the introduction of cafe culture (and higher priced drinks which correlated to the longer use of a seat in the coffee shop) made cappuccinos, lattes and similar drinks a big hit in the US.

More recently, the finally appeared elsewhere in the world, largely due to Starbucks. (See these international Starbucks menus for more examples of Starbucks’ spread of coffee drinks around the world.)

For the most part, contemporary cappuccinos are made with espresso, steamed milk and foamed milk. However, in some parts of the world, cappuccinos are still made more like Viennese Kapuziners, complete with whipped cream and other additives. This includes Vienna, much of Austria and Europe (such as Budapest, Prague, Bratislava and other parts of the former Austrian empire). This even includes even Trieste, Italy, a city which now borders on Slovenia and which has been held The History of the Cappuccinoby various countries over the years. Since the 1950s, both cappuccinos and Kapuziners have been served in espresso bars since the 1950s.

Over the last three decades, automatic beverage machines in America and in some other countries have sold a drink that is called a ‘cappuccino’. These drinks are often made with brewed coffee or instant coffee powder and with powdered milk or milk substitute. They are not foamed and frothed but are whipped inside the machine to create bubbles. This unfortunate drink bears little relation to a true cappuccino.

In recent years, some European cappuccino customs have changed. Most notably, some Europeans (particularly those in the U.K., Ireland, the Netherlands, Germany, Belgium, France and Spain) have begun to drink cappuccino throughout the entire day rather than only in the morning. Now, cappuccinos are popular at cafes in the afternoon and at restaurants after dinner.

Soda & Soft Drink Saturday – Inca Kola

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Inca Kola (also known as “the Golden Kola” in international advertising) is a soft drink that was created in Peru in 1935 by British immigrant Joseph (or sometimes José) Robinson Lindley using lemon verbena (verbena de Indias or cedrón in Spanish). The soda has a sweet, fruity Inca Kola_08flavor that somewhat resembles its main ingredient, lemon verbena, locally known as hierba luisa. Americans compare its flavor to bubblegum or cream soda. Sometimes categorized as a champagne cola, it has been described as “an acquired taste” whose “intense color alone is enough to drive away the uninitiated.”

The Coca-Cola Company owns the Inca Kola trademark everywhere but in Peru. In Peru, the Inca Kola trademark is owned by Corporación Inca Kola Perú S.A., which since 1999 is a joint venture between the Coca-Cola Company and the Lindley family, former sole owners of Corporación Inca Kola Perú S.A. and Corporación José R. Lindley S.A..

Inca Kola_03Inca Kola is a source of national pride and patriotism in Peru, a national icon. Inca Kola is available in parts of South America, North America and Europe, and while it has not enjoyed major success outside of Peru, it can be found in Latin American specialty shops worldwide. Inca Kola is sold in glass and plastic bottles of various sizes and cans of the same color with an Inca motif.

History

Inca Kola_09In 1910, in Rímac, one of Lima’s oldest and most traditional neighborhoods, an immigrant English family began a small bottling company under their family name, Lindley. In 1928, the company was formally chartered in Peru as Corporación José R. Lindley S.A., whereupon Joseph R. Lindley became its first General Manager.

By the early 1930s, the company had a line of ten flavors of soda including Orange Squash, Lemon Squash, Champagne Kola, and Cola Rosada. In 1935, on the occasion of the 400th anniversary of Lima’s founding, Lindley introduced what was to become its most noted product, Inca Kola, whose flavor was based on Lemon Verbena (Spanish: Verbena de Indias or Cedrón). He had experimented with various mixtures, other ingredients and levels of carbonation, until Inca Kola_04finally he came up with this combination of thirteen special plant-derived flavors. The company launched “Inca Kola” under the slogan “There is only one Inca Kola and it’s like no other” (Inca Kola sólo hay una y no se parece a ninguna).

By the mid-1940s, Inca Kola was a market leader in Lima due to an aggressive advertising campaign. Appealing to the Peruvian nationalism that was prevalent among the population, the company positioned Inca Kola as a traditional Peruvian drink, using national and indigenous iconography and images. This advertising campaign was very successful, and bottling volume expanded greatly.

Inca Kola reached levels of 38% market penetration by 1970, eclipsing all other carbonated drinks in Peru and firmly establishing itself as “Peru’s Drink” (La Bebida del Perú). A common logo in the late 1970s and early 1980s featured the slogan “Made of National Flavor!” (¡De Sabor Nacional!), later changed to “The taste of Peru” (El Sabor del Perú).

Inca Kola_06

On January 22, 2009, Inca Kola partnered with D’Onofrio, an iconic Peruvian ice cream brand owned by Nestlé, to launch an Inca Kola flavored ice pop.

In the United States, Inca Kola is manufactured by the Coca-Cola company and sold in supermarkets in 2-liter (68 U.S. fl oz) bottles, cans, and individual bottles.

It is one of eight international soda flavors featured and available for tasting at Club Cool in Epcot.

Inca Kola_01

Text from Wikipedia

When Mr. Coffee Was The Must-Have Christmas Gift For Java Snobs

Article by Jeff Koehler published at npr.org

mr coffee 05Back in the 1960s, Americans were preparing coffee by the potful for breakfast, lunch and even dinner with their percolator. While the glass knob-topped pot deliciously gurgled and filled the kitchen with wonderful aromas, percolators often produced a bitter brew from cycling boiling water over and over through the grounds.

“It was really an outmoded way of making coffee,” Vincent Marotta, a real estate developer in Cleveland told NPR’s Linda Wertheimer in 2005.

In 1969, Marotta set out to build an appliance that would make better coffee by controlling the temperature and flow of the water.

“The ideal temperature of the water is 200 degrees,” he explained to Forbes in 1979. “Not 212 degrees, which the percolators give you; 212 degrees gives you overextraction, so the coffee becomes bitter and astringent. Not under 200 degrees, because then there’s a tendency for the coffee to come out like tea — too weak, not enough extraction.”

The secret — the challenge — was to get a mechanism that would provide water at exactly 200 degrees Fahrenheit and then control its flow over the grounds for precisely the right length of time.

Marotta and his business partner Samuel Glazer hired a pair of former Westinghouse engineers to solve the problem.

mr coffee 04On July 26, 1971, Edmund Abel Jr., one of the engineers, filed a patent for a “Pour-in, instant brewing electric coffee maker.” On Sept. 26, 1972, patent number US3693535 A was granted.

Christened Mr. Coffee, the first automatic drip coffee maker for the home launched a month later. Despite its hefty price tag — the equivalent of about $230 today — it was an immediate hit. By 1975, over 1 million Mr. Coffees had been snapped up.

It was both the pour-over of its time, for how it boosted the quality of a cup, as well as the K-Cup, for speed and convenience. It took just 15 seconds for the coffee to start flowing.

Other major brands scrambled to launch their own versions. Mr. Coffee, though, was soon iconic, and became an American byword for drip brewing. In 1977, with ads running during the first commercial break of Roots, Mr. Coffee held a 50 percent share of the American coffee maker market. Revenues in 1979 were $150 million.

Credit for some of that success goes to Mr. Coffee’s longtime pitchman, joltin’ Joe DiMaggio.

mr coffee 03Largely out of the public eye since his 1951 retirement from baseball, and, because of an ulcer, not even much of a coffee drinker, DiMaggio was an inspired choice. Marotta wanted a known personality for an unknown product. Rather than a more symbolically modern figure, such as astronaut Buzz Aldrin or Olympic swimming champion Mark Spitz, Marotta sought out the paradigm of American grace and integrity. He managed to get the slugger’s unlisted number in San Francisco, and after a lunch of broiled salmon, as Marotta recalled to NPR, a handshake sealed a partnership that lasted 15 years.

(DiMaggio lacked the affinity with the camera of his ex-wife, actress Marilyn Monroe, though. It reportedly took him 30 takes to make a commercial.)

mr coffee 06“Mr. Coffee has changed the way America makes coffee,” DiMaggio says in a 1975 ad. “Brews it properly, the best I’ve ever tasted, and brews it faster than any other coffeemaker.”

If those selling features weren’t quite enough reason to splurge on a machine, DiMaggio’s smooth, trustworthy encouragement often closed the deal. In a 1977 Christmas commercial, DiMaggio, wearing a plaid shirt and cardigan, sits in a heavily decorated living room. “When you give Mr. Coffee for Christmas, every delicious cup will be a reminder of your thoughtfulness for years to come,” he says in a fatherly manner. He takes a sip of coffee and then adds, “This Christmas, give Mr. Coffee.”

By the time that commercial ran, DiMaggio was helping move more than 40,000 Mr. Coffee makers a day off department store shelves.

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Some people even DiMaggio couldn’t pry away from their percolator. Among them were my grandparents, who remain loyal holdouts to this day. Now in their 90s, they still brew their ritualistic morning pot in a stovetop percolator. No fancy coffee gadgets for them this Christmas, or even a belated replacement with a drip machine. If I can manage it, though, I will fill their MJB canister with my favorite Ethiopian roast. Already ground, of course.

Soda & Soft Drink Saturday – TaB

Soda & Soft Drink Saturday - TaB

Tab (stylized as TaB) is a diet cola soft drink produced by The Coca-Cola Company, introduced in 1963. The soda was popular throughout the 1960s and 1970s, and several variations were made, including Tab Clear as well as caffeine-free versions.

Soda & Soft Drink Saturday - TaBAs a result of studies in the early 1970s linking saccharin, TaB’s main sweetener, with bladder cancer in rats, the United States Congress mandated warning labels on products containing the sweetener. The label requirement was later repealed when no evidence was found linking saccharin with cancer in humans.

After its introduction in 1982, Diet Coke quickly replaced TaB as the Coca-Cola Company’s most popular diet cola, although TaB still retained a loyal following. Approximately 3 million cases were sold in the United States in 2008

History

TaB was introduced as a diet drink in 1963. TaB was created by Coca-Cola after the successful sales and marketing of Diet Rite cola, owned by The Royal Crown Company; previously, Diet Rite had been the only sugarless soda on the market. Tab was marketed to consumers who wanted to “keep tabs” on their weight.

Soda & Soft Drink Saturday - TaB

Coca-Cola’s marketing research department used its IBM 1401 computer to generate a list of over 185,000 four-letter words with one vowel, adding names suggested by the company’s own staff; the list was stripped of any words deemed unpronounceable or too similar to existing trademarks. From a final list of about twenty names, “Tabb” was chosen, influenced by the possible play on words, and shortened to “TaB” during development.

Soda & Soft Drink Saturday - TaBPackaging designer Robert Sidney Dickens gave the name the capitalization pattern (“TaB”) used in the logo as well as creating a new bottle design for the soft drink.

TaB has been reformulated several times. It was initially sweetened with cyclamate. After the Food and Drug Administration (FDA) issued a ban on cyclamate in 1969, sodium saccharin was used. Studies in laboratory rats during the early 1970s linked saccharin with the development of bladder cancer.

As a result, the United States Congress mandated that further studies of saccharin be performed and required that all food containing saccharin bear a label warning that the sweetener had been shown to cause cancer in laboratory animals. In the absence of further evidence Soda & Soft Drink Saturday - TaBthat saccharin caused cancer in humans, the substance was delisted in 2000 from the U.S. National Toxicology Program’s Report on Carcinogens; this led to the repealing of the warning label requirements for products containing saccharin. In December 2010, the United States Environmental Protection Agency removed saccharin from its list of hazardous substances.

At the height of its popularity, the Tab name was briefly extended to other diet soft drinks, including TaB Lemon-Lime, TaB Black Cherry, TaB Ginger Ale, TaB Root Beer and TaB Orange.

Other variants of Tab have appeared over the years

Caffeine Free TaB was introduced in the 1980s with little fanfare and disappeared soon afterward.

In 1992, Coca-Cola released TaB Clear in the U.S., Australia and UK. It was withdrawn after less than a year.

TaB Energy is an energy drink released in early 2006 that uses a different recipe than Tab cola.

Soda & Soft Drink Saturday - TaB

TaB’s popularity began to decline in 1982 with the introduction of Diet Coke, although TaB retained something of a cult following in the United States, where customers purchased about 3 million cases in 2008. According to the Coca-Cola Company, in 2012 TaB was being sold in the countries of the Southern African Customs Union (Botswana, Lesotho, Namibia, South Africa, Swaziland), Spain, the U.S. Virgin Islands and the United States.

Text from Wikipedia

Soda & Soft Drink Saturday – Trocadero

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Trocadero, sometimes called Troca, is a caffeinated soft drink flavored with orange and apple. It was launched in Sweden in the summer of 1953 the Saturn AB brewery in Malmö. Trocadero has over the years been particularly popular in northern Sweden and has been called “Norrland’s national drink.”

The name

Trocadero was introduced by Nils-Håkan Håkansson at Saturn AB, and according to his grandson Edward Liepe the  named came either from the Place du Trocadero in Paris or from Café de Trocadero in the same city.

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Furthermore

Trocadero_03The same year the Trocadero was introduced the ban on cola sodas was lifted for in Sweden and both Coca-Cola and Cuba Cola (also brewed by Saturn) was introduced on the market. Trocadero was for long the only soft drink except cola drinks containing caffeine.

Saturn, however, became with the years more and more focused on selling essences for flavoring spirits and cocktail mixing, and in line with this focus also began selling soda essenses to other breweries instead Trocadero_04of manufacturing the soft drinks themselves. Saturn is only selling flavors and essences for Trocadero production to approved breweries to day, and the requirements are that the brewery focuses on the brand, has good water and keeps the amount of essence in relation to the amount of water within a given range.

Trocadero mixed with brandy is called Wholesaler Grog in Sweden.

Trocadero is now available as candyconsisting of two-colored jelly bottles tasting of Trocadero. In 2005 the Trocadero candy started to be produced and sold by Fagerströms candy factory in Hudiksvall.

According to the Trocadero Facebook page, the manufacturing of the candy has now ceased.

The History of Babycham

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The name has always been misleading – the ‘cham’ part leads many people to assume that the bubbly liquid they are happily quaffing at parties is champagne, when in fact this popular drink is actually perry; alcoholic sparkling pear juice. This confusion actually led to a more babycham_06serious altercation between the Babycham Company and the gourmand Raymond Postgate. The founder of the Good Food Guide, a once-a-year publication dedicated to searching out the best eateries in the UK, wrote an article in a 1965 edition of Holiday magazine claiming that his readers should know that Babycham looks and is served like champagne, but is actually a pear- based drink. Babycham sued Postgate for libel, stating that he had inferred that the company were trying to pass the drink off as something it wasn’t. Whilst the judge assigned to the case agreed that the wording was derogatory it was agreed that it could be passed as ‘fair comment’ and Postgate walked from court with no punishment.

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Largely remembered as a popular 1970s and 80’s drink, Babycham actually hit our shelves and bars in 1953 and had the honour of being the first booze to get a commercial aired on UK television. It almost single-handedly changed UK drinking culture by marketing itself directly at women, targeting them with their first specific ‘ladies’’ drink. Its history actually starts back in the 1940s, however.  

babycham_07Shepton Mallet in Somerset was home to the brewery belonging to the Showering brothers (I promise there will be no jokes about how clean they must have been), Francis, Ralph, Herbert and Arthur. Alongside the normal beer they also produced mineral water and cider and Francis spent time searching for new drinks to bring to the market. He looked into the fermentation of fruit juice, originally to improve upon their cider-making process but as he researched the topic he discovered that he could also make a great tasting beverage from perry pears.

After trying it out in the Bristol area as a test at first, their new alcoholic drink was bottled in 1950. It began its life in large bottles but was later swapped into the familiar small (‘baby’) ones that became its trademark.  It was first sent out under the name of Champagne de la Poire but after winning first prize in every important agricultural show in the country people started referring to it as the ‘Baby Champ’. (See where they went from there?)

babycham_05The Showerings had hit upon a real gap in the market. Up until then the drinks aimed towards women were few; stout, port and lemon, gin or sherry perhaps? Showering’s new sparkling perry was an ideal creation to fill that gap. It could be marketed as a light, fun drink specifically for females – and the cute little deer logo, which appeared on the bottles for its launch in the UK in 1953, just added to that appeal.

In 1957 it made its television commercial debut. It was an example of a truly aspirational brand; its strapline was ‘The genuine Champagne Perry’ and it was shown being drunk in saucer style champagne glasses by stylish and alluring women. The commercial was a success and Babycham’s popularity soared. The little Shepton Mallet brewery had to rapidly expand to keep up with increased demand; the campaign to introduce pear perry to a new (and obviously enthusiastic) audience had worked.

The decades rolled by and the success story continued. The drink and the deer became world famous and the ‘Babycham Babe’ beauty competition was launched in the 1960s. The adverts gained a guest appearance from Patrick Mower (Emmerdale) in the 1970s and further references to the ultimate in cool lifestyles (‘Hey, I’d love a Babycham!’) in the 1980s. Later on the image of the deer was turned into a cartoon; it became a party deer, able to bring a bit of pizzazz to the dullest of social gatherings.

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By the 1990s though, the brand was losing ground. By now there were plenty of other cheap and ‘fun’ alcoholic brands on offer and a restriction on television alcohol advertising made it harder for the company to retain their status within the market. In 1993 the brand relaunched, aiming to target a more youthful consumer and a few years later there was a, possibly misguided, attempt to bring the ‘Babycham Babe’ contest back to life. babycham_08(A West End final crowned model Nell McAndrew the winner in case you were curious.)

The millennium saw a new ‘Popping Cork’ bottle added to the brand.

Dogged determination meant that the name survived, and even began gaining in popularity again. The sudden fashion for retro enabled Babycham to become stylish again – even having a regular night held in its honour at Browns’ nightclub in Covent Garden, London.

A range of clothing was launched in 2001; people could now celebrate their love of fizzy perry pear by wearing underwear, outer clothing and accessories adorned by the blue bow-wearing deer.  These caught the eye of the fashion press and Babycham found itself receiving some positive media attention.  A new range of shoes and matching bags came along in 2011.

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In 2003 Babycham celebrated 50 years of bubbly pear goodness and also began sponsoring the Funny Women Comedy Awards and ten years later Diamond Anniversary commemorative Babycham glasses could be snapped up with their special pack promotion.

By 2011 Babycham was selling around 15 million bottles a year and two new flavours have been introduced, with an emphasis on its 1950’s heritage: ‘hint of cream soda’ and ‘hint of cherry soda’. Yum.

Text from doyouremember.co.uk


When I went to England as a young man back in the very early seventies all decent girls drank Babycham. The ones I dated drank vodka straight or gallons of bitter

Ted
Winking smile

Soda & Soft Drink Saturday – Howdy

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Before Sprite and 7-Up, there was Howdy. Orca Beverage President and Owner, Mike Bourgeois, calls Howdy the “original creators of the lemon-lime category.” In fact, Howdy Lemon-Lime was the primordial soda recipe from which 7-Up eventually evolved.

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The company originally began in 1929, and according to Bourgeois, back then Howdy was made with seven ingredients. I don’t think I need to explain the connection further. Here’s the weird part: one of those seven ingredients was lithium. Bourgeois tells us the soda was originally marketed as a “Bib-Lable Lithiated Lemon-Lime Soda.”

50Howdy-Cardboard-sign_crHe goes on to tell us that lithium was used at the turn of the century as a mood-altering stimulant, thought to “give you a lift.” He offered up cocaine as a comparison. Good. Because there’s nothing I like with my lunch more than an ice cold lemon-lime soda chocked full of angel dust. Really makes the rest of the day go faster when I do my afternoon accounting work with a heart rate of 200 BPM.

As you might imagine, lithium has since been regulated out of the drink. Bourgeois did not specify when Howdy went out of business, but notes the company had been dormant for many years until around 2010 when Orca Beverage reactivated the trademark due to its rich history.

Orca has done this several times since the Mukilteo, Washington-based soda distributor began in 1987 because it wants to preserve the nostalgia of retro soda as much as possible. It is now the sole producer of Howdy.

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Currently, the company boasts around 120 different brands. Bourgeois says in the case of Howdy, “It was a natural niche for us to cultivate.” He adds that the recipe has been reformulated to be more modern and clean and uses pure cane sugar and real lemon and lime oils. Even the logo is the same as the original. “It’s more flavorful. It has a little more of everything in it,” Bourgeois says at the end of our conversation. Time to taste the history.

Where to get it

Howdy Lemon Lime soda is distributed nationwide in the US at retro soda retailers. We suggest checking your nearest Rocketfizz retailer. You can also purchase it online at Amazon (via Orca Beverage) and Soda Emporium. And if you’re a retailer looking to sell soda yourself, or you’re just a dude wanting a bunch of soda at one time, Homer Soda is your go-to.

Text from fivestarsoda.com

A Cup of Hot Chocolate, S’Good for What Ails Ya

An article by Mary Miley Theobald at history.orgA Cup of Hot Chocolate, S’Good for What Ails Ya

Some historians think that chocolate drinking spread from England to its North American colonies, but it seems more likely that it came directly in ships that plied the trade routes from the West Indies to the major colonial ports of Boston, Philadelphia, New York, and Newport, Rhode Island. Whatever the route, chocolate arrived in English North America at about the same time it arrived in England. It was available as chocolate nuts, as shells, and in processed “chocolate cakes,” lumps of grated powder and sugar ready to be stirred into boiling water, mixed with whatever ingredients one preferred, and frothed with the little hand mill.

A Cup of Hot Chocolate, S’Good for What Ails Ya

Those who bought the cacao seed had to roast and grind the chocolate themselves or, more likely, have their servants or slaves do the tedious job. Those who, like Martha Washington, purchased the cacao shells, steeped them in hot water to make a thin chocolaty drink that was easier on the stomach than oily chocolate.

According to Jim Gay, most chocolate was processed in the northern colonies, in New England, Philadelphia, and New York. It was sold in its various forms in general stores and grocers’ shops. In pre-Revolutionary Williamsburg, unsweetened chocolate went for about two shillings sixpence per pound, slightly more than a free unskilled laborer or sailor earned in a day. Obviously, few of those men drank chocolate. Prices fell, however, and by the nineteenth century, it had become cheap enough to be given to slaves.

A Cup of Hot Chocolate, S’Good for What Ails Ya
Nobilities drinking chocolate in Mrs White’s Chocolate House in London.

Its perceived medicinal value made chocolate a natural product for apothecary shops. It was considered nourishing for the sick as well as an aid to digestion and was believed to promote longevity, help lung ailments, energize the body, cure hangovers, suppress coughs, and, as mentioned, stimulate the libido. For that reason, the Virginia A Cup of Hot Chocolate, S’Good for What Ails YaAlmanac of 1770 cautioned women against it, warning “the fair sex to be in a particular manner careful how they meddle with romances, chocolate, novels, and the like,” especially in the spring, as those were all “inflamers” and “very dangerous.”

“This was very much ignored,” Jim Gay says. “Women were the main consumers of chocolate. Children were denied chocolate because it was a stimulant.” But it was this sexy reputation that caused chocolate to become associated with love, Valentine’s Day, sinful pleasures, and decadence.

Ben Franklin recommended chocolate as a cure for smallpox in Poor Richard’s Almanac of 1761; Doctor Benjamin Rush did the same in his A Cup of Hot Chocolate, S’Good for What Ails Yamedical texts. Thomas Jefferson thought chocolate would overtake tea and coffee as the American beverage of choice. In a letter of November 27, 1785, to John Adams he wrote, “The superiority of chocolate, both for health and nourishment, will soon give it the preference over tea and coffee in America which it has in Spain.” In this he was mistaken. Chocolate drinking would soon decline in favor of chocolate eating.

By the late eighteenth century, a very few, very wealthy Americans were eating chocolate as food. Not the creamy sort of milk chocolate candy bars we know today—those would not exist until the nineteenth century—this rather gritty chocolate was shaved and cooked into puddings, pies, and tarts and served as a side dish at dinner. It was also mixed into creams and ice creams and almond-shaped candies and served at the finest tables as part of the dessert course.

A Cup of Hot Chocolate, S’Good for What Ails Ya

North America’s first cookbook, printed in 1742 in Williamsburg by William Parks, publisher of the Virginia Gazette, contained but one chocolate recipe: “chocolate almonds.” The list of ingredients included A Cup of Hot Chocolate, S’Good for What Ails Yano almonds; the word merely reflected the shape of the chocolate, which was mixed with sugar, orange flower water, and a binder. Today we might call it a chocolate drop.

Gay’s research turned up other Virginia chocolate recipes in manuscript form, sometimes written by an unknown housewife. One of these mixes sugar, chocolate, and almonds, then directs the cook to use cochineal to color them red, saffron for yellow, “Stone blew” for blue, and “the Juice of Spinage” for green. Gay calls this “the eighteenth-century ancestor of M&Ms.”

A Cup of Hot Chocolate, S’Good for What Ails YaChocolate did not really become a food until the middle of the nineteenth century. The pivotal date was 1828, when a Dutchman, Casparus Van Houten, invented a machine for manufacturing powdered low-fat cocoa. Chocolate beverages became easier and cheaper to make, leading to what some have called the democratization of chocolate.

A Cup of Hot Chocolate, S’Good for What Ails Ya

In 1847, an English chocolate maker that had been in business almost a hundred years, J. S. Fry and Sons, developed the first molded chocolate bar. A Swiss, Henri Nestlé, figured out in 1867 how to make powdered milk by evaporation, and another Swiss, Daniel Peter, came up with the idea of blending Nestlé’s powdered milk with chocolate in 1879. The milk chocolate candy bar was on its way.

Soda & Softdrink Saturday – Patio Diet Cola

patio diet cola_01

Patio Diet Cola was a brand of diet soda introduced by Pepsi in 1963. It was created in response to Diet Rite Cola. Fitness promoter Debbie Drake was Patio Diet Cola’s spokesperson; the drink was also marketed as a soda alternative for diabetics.

patio diet cola_02In 1964, Patio released orange, grape, and root beer flavors. This flavor line was not meant to compete with brands like Orange Crush, but rather fill out the line. Patio sodas were available in the cold-bottle market: grocery and mom-and-pop stores. Advertising for Patio was comparatively scarce; at the time, bottlers were regionally franchised, and related advertising was necessarily local.

In 1964, Patio diet cola became Diet Pepsi. The newly branded diet soda was advertised alongside Pepsi, with the tagline “Pepsi either way”, which replaced the slogan “Dances with flavor”. Most of the remaining Patio line of flavors were phased out by the early 1970s, while a few survived until the mid 1970s.

In popular culture

The creation of an advertising campaign for Patio was a featured plot of the third season of the AMC television series Mad Men. In “My Old Kentucky Home”, the advertising agency hired an Ann-Margret look-alike. In “The Arrangements”, they notably used a take-off of Ann-Margret’s opening number from the film Bye Bye Birdie for their television commercial.

How Patio cola changed the world of fizzy drinks

patio diet cola_04Fifty years ago Diet Pepsi was first marketed, trying to fix a link in consumers’ minds between sugar-free fizzy drinks and weight loss. But today, the very term “diet” on food and drink almost seems a little retro.

The product featured in the first few episodes of series three of the advertising agency drama, and is a point of dispute between Sterling Cooper staff members when PepsiCo reject a television commercial based on the film Bye Bye Birdie.

Patio was a real product and the year after its introduction in 1963 it was rebranded as Diet Pepsi. But Pepsi’s move into diet drinks was inspired by an unusual source.

A soft drink produced for diabetic patients at New York’s Jewish Sanitarium for Chronic Disease in the early 1950s called No-Cal ballooned in popularity, far beyond the customer base its maker expected. It turned out more than half the people buying No-Cal weren’t diabetic – they were just watching their weight.

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This caught the attention of Royal Crown, a cola maker, which introduced Diet Rite Cola in 1962. Their product was marketed towards the calorie-conscious as a dietetic product. The strategy worked – in three years, sales of diet drinks increased fivefold. Pepsi was forced to act.

patio diet cola_05But PepsiCo was not sure there was a big enough market for their diet drink, or that it would be successful. So they hedged their bets. They released the drink, but avoided connecting it to their main Pepsi brand, worried a potential failure could tarnish the brand they had spent years building. When they recognised the fad for diet food and drink wasn’t disappearing, they renamed Patio.

Soda & Soft Drink Saturday – Faygo

Faygo_01

Faygo Beverages, Inc., is a soft drink company headquartered in Detroit, Michigan. The beverages produced by the company, branded as Faygo or Faygo Pop, are distributed in the Midwest, Mid-Atlantic, Central Southern regions of the United States, and southern Canada. Faygo is imported in Europe by American Fizz, an official distributor of Faygo. Faygo Beverages, Inc., is a wholly owned subsidiary of the National Beverage Corporation, started in Detroit, Michigan, in 1907, as Feigenson Brothers Bottling Works.

History

Faygo_10The Feigenson brothers, who developed Faygo, were originally bakers from Russia. Faygo first became available in 1907 in bottles with only three flavors: grape, strawberry, and fruit punch. These flavors were based on the Feigenson brothers’ cake frosting recipe. They charged three cents for one bottle, and five cents for two bottles. The brothers bought their first delivery truck in 1922, and started home deliveries the following year. They also introduced a low-calorie version in the 1960s called Ohana. In the 1980s they introduced flavored carbonated water.

Faygo_03In the 1920s as the company expanded, they thought the brand name “Feigenson Brothers” was too long and changed it to Faygo. The brothers ran the company until the mid-1960s, when they turned it over to their sons. In 1969, the company created a series of radio and television advertisements featuring a fictional cowboy called the Faygo Kid, who was portrayed in animation for television commercials for Faygo Old-Fashioned Root Beer.

Faygo_06Because the drink had a limited shelf life, the company only sold its products in Michigan until the late 1950s. Company chemists later resolved this issue by installing a filtration system to remove impurities from the manufacturing plant’s water system. In the 1960s, the soda’s regional popularity expanded when the company began advertising during broadcasts of Detroit Tigers games. Commercials produced in the 1970s featured “everyday people” on the Boblo Boat singing the “Faygo Boat Song”. Tree Sweet Products Corp. sold the company to National Beverage Corp. in 1987. In 2007, Faygo celebrated its 100th anniversary.

Reception

Faygo_05Faygo brands were praised in the September 2009 issue of Bon Appétit magazine, ranking Faygo Root Beer as the best tasting American root beer, describing it as “dry and crisp, with a frothy head, a good bite and a long finish”.

In pop culture

Faygo_09The horrorcore group Insane Clown Posse references Faygo in several of their songs. Positive audience reaction to an early concert performance in which Violent J threw an open bottle at a row of hecklers resulted in the group continuing to spray their audiences with the drink. They repeated this practice which developed into the Juggalo culture’s “Faygo Showers”.

Rapper Isaiah Rashad references peach Faygo on his album Cilvia Demo in the song “Brad Jordan”.

Rapper Machine Gun Kelly references Faygo in his mixtape album Black Flag in the song “Street Dreams”.

Rapper Eminem also mentions Faygo in at least 2 songs; ‘As the World Turns’ (Slim Shady LP) and ‘Marshall Mathers’ (The Marshall Mathers LP)

The character Gamzee Makara in Andrew Hussie’s webcomic Homestuck is notorious for his addiction to Faygo soda, as mentioned numerous times in the comic.

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Soda & Soft Drink Saturday – R. White’s Lemonade

Soda & Soft Drink Saturday - R. White’s LemonadeR. White’s Lemonade is a brand of a carbonated soft drink, which is produced and sold in the UK by Britvic.

R. White’s is a brand of lemonade that has been produced for over 150 years. Robert and Mary White produced the first R. White’s lemonade in Camberwell, London, in 1845. The White Family took over H.D.Rawlings Ltd., in 1891, the year that it was incorporated, and then R.White & Sons Ltd., was itself incorporated in 1894.

In the 1970s, R White’s also made orangeade, dandelion & burdock and cream soda. R. White’s still contains real lemons and is available as a diet, cloudy or clear drink.

The Company was taken over by Whitbreads in the 1960s, and was later absorbed by the Britvic Corporation in 1986 when Britvic and Canada Dry Rawlings Ltd, merged. This product, formerly made using real sugar, has (as of 2006) changed the traditional recipe replacing sugar with Aspartame, Saccharin & Acesulfame K.

Soda & Soft Drink Saturday - R. White’s Lemonade

Stables, South Island Place, Brixton, 1964. The R White’s lemonade bottle in the foreground was an icon of London life at the time. The bottle was made from thick glass and was returned to the store where it was purchased, a deposit then refunded. The screw top was made of bakelite, not plastic.

Memorable marketing

1973 saw the launch of the brand’s most famous advertising campaign, ‘The Secret Lemonade Drinker’, which remained on screen until 1984. The ad featured a man in striped pyjamas creeping downstairs to raid the fridge for R Whites Lemonade. Ross MacManus (the father of singer Elvis Costello) wrote and sang the original song with his teenage son, providing backing vocals. The ad won a silver award at the 1974 International Advertising Festival.

Soda & Soft Drink Saturday - R. White’s Lemonade

Who can forget John Otway looking like Hank Marvin sneaking down the stairs singing “I’m a secret lemonade drinker” Then the chorus “R Whites, R Whites, R Whites lemonade” A Classic advert!

Soda & Soft Drink Saturday - R. White’s Lemonade

Soda & Soft Drink Saturday – Mr PiBB

Soda & Soft Drink Saturday - Mr PiBB

Mr. PiBB was born in the summer of 1972 after The Coca-Cola Company had the intention of creating a drink that would rival the growing success of Dr Pepper in Southern markets.  After losing a law suit filed by Dr Pepper manufacturers who disputed Coke’s original use Soda & Soft Drink Saturday - Mr PiBBof the name “Peppo,” Coke settled on the name “Mr. PiBB” for important brand-identification purposes.  A combination of an abbreviated formal title and a one-word surname would serve the purpose of helping consumers associate the new product with the “Dr Pepper-type” flavor.

On June 28, 1972, Coke began test-marketing Mr. PiBB in Dr Pepper’s own backyard (Time, July 3 1972, pg. 40).  Among the first cities chosen were Waco and Temple, Texas and Columbus, Starkville and West Point, Mississippi.  The following week, the new product was introduced in Texarkana, Texas and within a couple of months, Mr. PiBB appeared in Houston, Galveston, and Tyler, Texas.  Later that year, they extended distribution to include some Southern and Mid-Western states (Arkansas, Tennessee, Kansas and Georgia).

Soda & Soft Drink Saturday - Mr PiBBWithin a couple of years, Mr. PiBB was available in most states East of the Mississippi River and some West-Coast states including California, Oregon and Washington.  Even though Mr. PiBB was unable to equal the overwhelmingly tremendous popularity of Dr Pepper, Coke was able to gain valuable soda market-share points during this time through the introduction of the new brand.

In the first several years of Mr. PiBB’s existence, Coke placed the description, “Blended Flavored (Cherry and Other Flavorings) Carbonated Beverage” on all Mr. PiBB products for consumer identification purposes.  Mr. PiBB was first marketed with the slogan “It Goes Down Good,” which was printed on the original brown and yellow steel cans and point of sale (POS) promotional materials.  Some other advertising pieces during this time included variations of the slogan, namely “With the Easy Taste that Goes Down Good,” and “Smooth and Easy It Goes Down Good.”  “Rise Up With Mr. PiBB” was also used.

The first internal Coca-Cola Company promotion for the brand was titled “Private Air Force for Mr. PiBB.”  Coke authorized the production of gift items with the “Private Air Force for Mr. PiBB” logo to be used as incentives for Coke representatives to Soda & Soft Drink Saturday - Mr PiBBmeet sales goals, set up displays and successfully merchandise the product.  For more information about the “Private Air Force” promotion, and the Mr. PiBB hot-air balloon flown during the drink’s introduction, click here.

In 1975, Coke changed the color of the Mr. PiBB can to red.  This was due to consumer preference research which concluded that the original brownish color used gave off the impression to the consumer that Mr. PiBB was a form of root beer, a dangerous marketing mistake since Coke’s goal was to capitalize on Dr Pepper’s taste distinction.

Throughout the late 1970’s, Coke spent millions of dollars trying to bolster Mr. PiBB name recognition among consumers.  Comedians George Burns and David Brenner were hired to shoot Mr. Pibb television commercials.  The Mr. Pibb logo was posted in Motocross racing Soda & Soft Drink Saturday - Mr PiBBevents and Joie Chitwood stunt shows with hopes of picking up greater market share in one of the most important regional markets for spicy cherry soft drinks – the US South. There was a sharp increase in print, television and radio advertising, using new slogans such as “Have A PiBB Mister.”

In April 1980, Coke, intending to increase sales, redesigned the formula of Mr. PiBB and marketed cans and packaging with “New Taste” printed in bold yellow lettering.  Coca-Cola conducted the “1980’s: A New Taste Odyssey” sweepstakes for their employees to encourage field support of the improved product.  For complete details about Mr. PiBB’s new taste and the sweepstakes, click here.

However, Mr. PiBB was never able to threaten the predominance of Dr Pepper, which was a “first-to-market” product, establishing Soda & Soft Drink Saturday - Mr PiBBprimary name-recognition among consumers in the “cherry-flavored” soft drink category.  Dr Pepper had almost a 100-year head start to win over the minds of the average drinker.  Some industry estimates have had Dr Pepper outselling Mr. PiBB at a ratio of 17-to-1 (much of this disparity, though, is due to Mr. PiBB’s non-national distribution).

In the early 1980’s, Coke realized an opportunity to form a strategic partnership with the Dr Pepper Company which exchanged use of superior Coca-Cola bottling facilities for a share in Dr Pepper sales profits.  Only in regions of the country where Pepsi or 7up outbid Coke for this right did Coke resort to the production of Mr. PiBB.  This limited production meant less time and energy spent by Coke on marketing for Mr. PiBB, which explains why Mr. PiBB promotional material and packaging from the 1980’s and beyond is more difficult to find today.

Soda & Soft Drink Saturday - Mr PiBB

The original Mr. PiBB logo – referred to as “Generation 1” – that was created in 1972 was used for over 18 years.  With exception of a few color changes and the use of just “PiBB” in the late 1970’s and 1980’s, the font and style remained the same.  In 1991, Coke decided to redesign the Mr. PiBB logo (Generation 2).  This was a very short-lived design because of a law suit filed in late 1992 which alleged that the new diagonal styling on cans and bottles looked too much like Dr Soda & Soft Drink Saturday - Mr PiBBPepper’s.  It was soon replaced by a new, fancier design in 1993 (Generation 3).  The next year, the Mr. PiBB head character was added to the 1993 design (Generation 4) which again, only lasted for a couple years.  It was at this time when the slogan “Put it in Your Head” was introduced and Coke placed Mr. PiBB in McDonald’s fountain drink accounts nationwide.  The Generation 5 design was adopted in 1996 (with minor revisions in 1998) and retained the “Put it in Your Head” concept.

Mr. PiBB has been produced in many different sizes of cans and bottles. Over the years, there have existed 8oz, 280ml, 12oz and 16oz steel and aluminum cans, as well as 8oz, 10oz, 300ml, 12oz, 16oz, 26oz, 32oz, 33.8oz (1 litre), 48oz, 64oz and 67.6oz (2 litre) glass bottles. Plastic bottles have also been made in 20oz, .5 litre, 1 litre and 2 litre sizes.

Soda & Soft Drink Saturday - Mr PiBB

On June 26, 2001, the history of Mr. PiBB took yet another dramatic turn.  The Coca Cola Company introduced a new version of Mr. PiBB – “Pibb Xtra” – into several Texas test-markets, including Houston and Dallas.  Several months later, Pibb Xtra made its way into other states, namely Kansas and Missouri. Currently, the new version exists in multiple prominent bottling territories. 

Text from pibbthug.com