Pot Roasted Brisket

A recipe from an ad for OXO published in Woman’s Weekly, March 15, 1975
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In context:
Concentrated meat extract was invented by Justus von Liebig around 1840 and commercialized by Liebig’s Extract of Meat Company (Lemco) starting in 1866. The original product was a viscous liquid containing only meat extract and 4% salt. In 1899, the company introduced the trademark Oxo for a cheaper version; the origin of the name is unknown, but presumably comes from the word ‘ox’. The first Oxo cubes were produced in 1910 and further increased Oxo’s popularity, as the cubes were cheaper than the liquid.

Lemco was acquired by the Vestey Group in 1924 and the factory was renamed El Anglo. Vestey merged with Brooke Bond in 1968, which was in turn acquired by Unilever in 1984. The Oxo brand was sold by Unilever to the Campbell Soup Company in 2001. Campbell’s UK operation was sold to Premier Foods in 2006. This included sites at both Worksop and Kings Lynn. It is the Worksop plant that produces Oxo cubes.

In South Africa, Oxo is now a brand of Mars, Incorporated. However, the only product marketed under the Oxo brand in South Africa is a yeast extract based spread. The product also contains a lesser portion of beef extract, giving it a slightly ‘beefier’ taste than other yeast extracts.
Text from Wikipedia, the free encyclopedia

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