“Magic Crystals" Banana Cream Pie / "Magic Crystals" Pai med Banankrem

A pie recipe from an ad for Carnation published in April 1956

At last-a LIGHT banana cream pie! The secret is CARNATION – the “Magic Crystals” INSTANT!

Never before a banana cream pie so light, so tender. Light in calories, too. The secret is “Magic Crystals” that burst into fresh milk flavor, without heavy fat. Even the luscious topping is whipped Carnation Instant Nonfat Milk. Delicious for drinking, too-nutritious, with all the protein, all the calcium and B-vitamins of fresh, whole milk. Discover the only “Magic Crystals” Instant-Carnation. Use the coupon below, today.

No-Bake Whipped Angle Food Pie / Bakefri Smulepai

A no-bake pie recipe found on an ad for Carnation Evaporated Milk published in a July 1963 issue of LIFE magazine

NEW! The pie you can ‘bake on ice’
Lemony-luscious! No cooking, no hot oven!

The secret is Carnation
the milk that whips like cream – at 1/2 the cost.